Proctor & Gamble’s move to lay off some 1,600 employees globally, many in the marketing area, foretells a trend. Proctor & Gamble is banking on digital marketing to help contain media spending in the long-term. Dr. Seethu Seetharaman, Marketing expert at Washington University in St. Louis, says more companies will move their advertising dollars from traditional to digital media. He tells us why, and what to expect from this trend.
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