By Shep Hyken I recently had the good fortune to meet Frankie Saucier, the former director of social media customer service (also known as social care) for a major cable company. When the cable goes out, upset customers call, email, tweet, post on Facebook, etc. her cable company for two reasons. One, they want to […]
Unless you’ve been living a Rip Van Winkle existence the last decade or more, you know the importance of content marketing for competitive success. But you can’t approach content marketing in a haphazard fashion. You have to give it thought, devise a strategy, and implement your strategy over the long term. Faithful follow through is […]
By Ron Emery The single biggest mistake organizations make in acquiring talent is believing that the burden of proof is on the candidate; that the right candidate for the job will become evident no matter how they go about screening the candidate pool. What they don’t understand is that the process through which the candidates are […]
It’s important to understand the difference between sales and marketing and it’s even more important to understand that you need to be doing both marketing and selling at the same time. That may seem like a “no-brainer,” but in a small business it’s often the same person or people who are responsible for both sales […]
I’ve been doing this for a while now and this week was the first time I ever saw entrepreneurship articles that had an “age” element to them. Young and old alike will find great nuggets of wisdom among the articles shared here. Leadership, management, and productivity The founder and CEO of BrainGain.co, Troy Erstling, shares […]