By Jeff C. West In order for any business to be successful, at the very minimum, you must have three components: You must have a product or service that provides enough value to a customer that they are willing to trade their money for your product or service. You must have a sales process in place […]
As a small business owner, it can be easy to get bogged down in the immediate at the expense of the important. Creating fusion between your company and all stakeholders is vital to your overall business health. It qualifies as important. To your credit, you are learning of this important function and have already begun […]
As a small business owner, you begin to create fusion among the various stakeholders in your business when you develop a culture where everyone in all relationships provides more in value than the simple transaction would require. That process starts with you and how you interact with your employees. You provide an income to your […]
In my last post, we discussed the idea of how small business owners can generate persistent and beneficial partnerships between you, your sales team, your non-sales employees and your customers through a concept I call Fusion Points®. In physics, fusion is the process of combining two separate elements into one bigger and better element – […]
You are an entrepreneur. You have chosen the thrill and exhilaration of taking a risk in order to provide the life you want for you and your family. You have said “no” to the idea of working for someone else for the rest of your life. You have finally realized that you would rather shave […]