By Rae Steinbach A lot has been written about the value of email marketing when it comes to delivering a high return on investment and reaching international markets. And it’s all true – email still provides the best ROI of all marketing methods and is perfect for reaching audiences worldwide. What is less discussed is […]
I was reminded of one of the reasons we love the Internet recently and it’s captured in one word: Comfort. And, this is also why local businesses need to pay close attention to Google’s business questions and answers. This topic came up in a discussion of dating apps. A Millennial said that one of the […]
The way I see things, it’s usually a good idea to jump on the bandwagon, because even if you’re the last person on, you still get the benefit of the ride. The “bandwagon” I’m talking about here is trending Internet topics. We’ve posted here before about sites to check out in your search for trending […]
Whether you love or hate Google, you must admit that it’s a company that doesn’t let the grass grow under its feet and we’re really seeing that with its Local Guides program. For the local small business community, Local Guides can be extremely powerful. I discussed the basics in this post, but almost as soon […]
By Jeff Davidson For small business owners finding competent workers can be a continuing challenge. By now everyone has variety of approaches to hiring via the Internet. It makes sense to employ other approaches concurrently. For example, when is the last time you posted a help wanted advertisement on a library public bulletin board? Have […]