Social proof. Testimonials. Recommendations. Likes. Positive feedback. 5-Star reviews. There are a lot of different terms for when customers say good things about your business and your team. We’ve talked about the importance of sharing these glowing words with prospects – such as featuring social proof on your website – but there’s another way to […]
By Chris Landry These days, social media is as much a part of the customer experience as any other stage of the customer journey. The statistics back this up with 74 percent of consumers using social media to guide their purchase decisions and a further 60 percent engaging with brands on social before making a purchase. […]
50: Only Do Marketing That Works with Derek Champagne It is easy to get caught up in the act of swiping your card and not really knowing why, only to end up with a product you’ll realize later you didn’t even want. Marketing and pretty packaging can be deceiving, but bad marketing can make or […]
By Anthea Taylor As any business up and down your main street, you need to give your customers a reason to keep coming back and talking about yours. Having your customers identify with your brand is the best way to make sure that you become a mighty presence no matter the size of your business. […]
There is little doubt that Millennials are driving markets today and this is especially true online. One place where their impact is literally seen is in design. Online design trends move quickly today and this is because the tastes of younger Internet users drive the changes. And, the tastes within younger consumers always change more […]