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What’s Your Employment Brand?

Did you know your company has an employment brand? Whether by design or default (usually by default) every company has its own employment brand. I talk to many small business owners who tell me they have difficulty attracting and retaining the talent they need to grow their businesses. They typically blame their inability to provide competitive salary and benefits packages to their employees. But money isn’t always the biggest motivator for employees today — particularly younger workers. Many job seekers place more importance on the quality of the work environment when making a job choice.

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Employers Beware of Cyber-Bullies in the Workplace

The increased use of social media platforms may be affecting your company’s morale. A recent study from AVG Technologies finds the mis-use of social media infiltrating the workplace with negative effects. Over half of those employees surveyed believe their company is responsible for online behavior of co-workers, but 25 percent say they aren’t protected from cyber-bullying within existing company policies.

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A Breakdown: How Charitable Giving Makes Good Business Sense

It never hurts a business to get involved in the community, especially if what it’s doing helps the environment and provides a boost for a local charity at the same time. Such efforts will undoubtedly enhance customer loyalty and bring in new business as well. However, some companies are simply too small to provide the [...]

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How to Cash In on a ‘World’ of Opportunities

Consider these developments: Africa will be transformed economically over the next 10 years. By 2016, China will be the world’s largest economy. Dubai International just passed Heathrow as the world’s business airport for international travel. Do these facts help put the future of commerce in perspective? If economic opportunity is knocking at a door for [...]

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If You’re Not Using This Email Prospecting Tool, You’re Missing Out

You know what I hate? Not knowing if my prospect has opened my emails … wondering if they disappeared into a black hole … and never being able to catch them on the phone. I suspect you feel the same way. That’s why I wanted to let you know about Signals, a new, free and easy [...]

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Wonder Why So Many Women Are Smiling? They Are Entrepreneurs.

Okay, I know this is going to put legions of self-help authors who target the female audience out of business, but there is one simple key to happiness: be a successful women entrepreneur. Babson College and Baruch College just issued their  2013 Global Entrepreneurship Monitor (GEM) US Report, which makes it abundantly clear that established [...]

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My Summer Reading List

It’s hard to believe, but we are almost halfway through the summer season. Most of my clients are away on vacation and leaving me alone for a little while to focus on chores I seldom have time for during the year (updating my law books, digitizing my client files, you know the sort of thing). [...]

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Small Business Loans Changing in Big Ways

A recent headline said, “Small Business Lending Reaching ‘New Normal.’” The story outlined how the Pepperdine Private Capital Access Index for small businesses rose to 27.7 from 27.1 in February. It gives us a measure of demand for and ease in getting financing, including loans. Further, 44 percent of the small businesses surveyed last month [...]

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When it Comes to Customer Service, Be a Leader

I was boarding a very early morning flight to Dallas. One of the pilots of the plane, Gerald Higginbotham, was greeting every single person who walked on the plane. He was so outgoing and engaging. He welcomed everyone and built rapport with many of the passengers. He would ask, “Where are you going?” If they [...]

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THE Small Business Expert’s 4 Step Process for Hiring The Right Employee

Hiring employees is one of the most difficult and expensive aspects of building a business.  Therefore, I’ve created a four step process to help you make sure your investing in the right talent from the beginning. The first step in this process is to Identify Your Needs. Examine what’s happening in your business right now. [...]

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