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The Three Words that Describe Your Company

By Shep Hyken I’m very excited to share this concept with you, especially as we approach National Customer Service Week. If you’ve been following me for longer than a year, then you know that Customer Service Week is the first full week of October, and this year it’s October 3-7. So, as we approach this […]

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Train your team in these important marketing skills

Do you wonder what kind of training you need for yourself, or what kind of training you should provide for your team? The folks at Venngage shared an important infographic with me recently and for many small business owners, it can shed a little light on what kind of skills you and your team should […]

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Sometimes It’s Okay to Ask a Customer to Repeat the Story

By Shep Hyken Just last week I wrote an article about companies that ask customers to repeat their problems, account numbers and more. So consider this a follow-up to that article that approaches the subject from a completely different angle. For example, getting transferred from one customer service representative to the next and having to repeat the issue. […]

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What’s the best online title generator? We put them to the test…

When I started to research online title generators, it dawned on me that they are a bit like your coccyx – pretty much everyone has one, but no one pays much attention to them. (Did I send you to your online dictionary for that coccyx reference? In case you don’t remember your high school biology, it’s […]

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How to Recruit in Varying Housing Markets

Many factors impact how recruiters should go about doing their jobs, and the housing market is particularly important. Depending on how confident people feel in their housing situation, including wanting to stay in the area and believing that they are making good investments, recruiters should adjust their strategy accordingly. Here are some simple variations in […]

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4 Ways to Build Trust with Customers That Can Transform Your Business

“Make hundreds of dollars a week just by stuffing envelopes.” Remember that tiny ad that used to run regularly in virtually every newspaper’s classified ad section? I suppose a fair number of people answered the ad, otherwise they would have gone extinct quite quickly. However, most of us didn’t take the bait. Why? Because we […]

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This week in small business: Is your year-end marketing program in place?

The end is near! Yeah, I know. You’ve heard that before, but this time, it really is…if we’re talking about the end of 2016. I spotted my first “end of year priorities” article last week…and a lot more useful advice. Dig in. Marketing and sales The end (of 2016) is near so it’s time to […]

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The Importance of Lead Validation in Your Small Business

By Aaron Wittersheim Accurately measuring the success of your online marketing campaign is crucial. How else will you understand the effectiveness of your lead generation efforts? Unfortunately, a lot of businesses still drop the ball in that area. One sure way to fail at accurately measuring campaign success is to solely rely on the amount of […]

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Small business ideas with staying power

If you’ve been pondering small business ideas, you’ve probably asked yourself, “What’s the long-term outlook for that business?” That is, of course, the $64,000-question. In this curated lineup of small business ideas, I’ve approached that question from two angles: Businesses that never go out of style, and Businesses that fit the tastes and habits of […]

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Niche market examples and how to discover them

The riches are in the niches. You’ve heard this from me and probably from some others along the way. However, like a lot of truths, finding one of those niches with promised riches is easier said than done. The ironic part of this is that in order to think small, you first need to think […]

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