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Don’t Stop on Railroad Tracks

On the Fourth of July I had an experience that I would rather not have lived through, but it taught me several powerful lessons with multiple implications. After the fireworks display at a large city park, I was driving my family and my daughter’s friend to our house. There were adult volunteers directing traffic and [...]

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Sell the Customer Service Experience, Not the Journey

Companies have figured out that customer service is marketing. It’s the reason customers come back. It’s the reason customers talk to their friends about the company. It’s the value that can drive your business. Smart companies promise a positive customer service experience – and they deliver. Recently I read an article that Walmart is going to keep [...]

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Mobile Website Design: Target Your Least Loyal Customer

Have you noticed all the one-page websites that seem to be taking over the Internet? They have the advantage that they don’t require any clicking on the part of the user, which leads to wait times while pages load. In other words, web users are a finicky and impatient bunch; everything you can do to [...]

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Could Your Small Biz Benefit From a Mentor? Enter the Pitney Bowes SmallBiz Mentorship Contest

Could you use a mentor to help you grow your small business?  You could win one of the best in the business by entering the Pitney Bowes SmallBiz Mentorship Contest. (#PBSmallBiz)  Two lucky winners will receive customized, one-on-one mentorship from one of two leading small business experts, Brian Moran and Marsha Collier, who have teamed [...]

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Should Your Promote Your Star Employee to Management?

Have you noticed how few Hall of Fame baseball players end up as managers after their careers end? In the same way, if you look at the managers who have made it to the Hall of Fame, you aren’t going to find any of the game’s biggest names. A recent managerial inductee is Tony La [...]

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Efficiency in Business is Nice, Effectiveness is Crucial

Has anyone ever told you how efficient you are? Efficiency can be described as doing a job correctly, or as the measure of productivity and how swiftly you can accomplish something. Efficiency-Related Activities: Establish a routine of departing the house easily in the morning Set out clothes, work materials, or briefcase the night before Address [...]

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High Touch and High Tech Helping Independent Restaurants Succeed

“Sorry, we are closed.” Everyone has seen this all-too-familiar sign hung in the darkened windows of your favorite local eatery. Although this time, it’s not just until tomorrow morning’s kitchen prep, now — it’s for good! Personally when it comes to dining out, I prefer independently owned eateries.  Why?  For starters, I think the food [...]

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Mamas, Don’t Let Your Babies Grow Up To Be Lawyers

Hey, kids, have I got a deal for you! Step right up to learn more about the hottest career in America! You will spend three years in graduate school reading millions of pages of text, ruining your eyesight, then pass a rigorous multi-day exam to get your license. Then you will have to spend several [...]

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Free Tools to Troubleshoot Your Website Performance

Remember when the Internet was young and innocent and everyone had counters at the bottom of their pages that revealed the total number of visitors? That seems so long ago now. Judging the performance of your site today is much more complicated than checking an odometer-style counter in the footer. And if you aren’t getting [...]

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New Business Plan: Four weddings and a funeral

If you follow me, you know I’ve discussed thinking about new market opportunities for your product or service as a way to grow your business. You may remember the blog I wrote about baking soda. Well this one takes the cake – no pun intended. Funeral homes are hosting weddings. I grew up working in [...]

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