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One Percent Edge #Podcast: Kate Vitasek

 Let Go of Old Business Models with Kate Vitasek Sometimes, the hardest part of growing a business is letting go, yet it’s the unstoppable force of innovation that will set your business apart! What business model do you use? How long has it been since you’ve evaluated your relationship with your buyers? In what areas […]

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Sometimes Customers Don’t Know the Right Questions to Ask

By Shep Hyken My brother, Rusty Hyken, was on a trip to Utah with his wife and two dogs. It’s a leisurely three-day drive for them. He made their hotel reservations, and for each hotel they planned to stop at on the way to Utah he asked, “Is your hotel dog-friendly?” All of them said, […]

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3 brainstorming tactics for viral content inspiration

Eyeballs. Eyeballs are the most valuable commodity on the Internet. The only reason you can get free apps is because people are willing to give you the app in exchange for access to your eyeballs. Everyone is looking to get their social media posts and advertisements in front of as many eyeballs as possible. There’s […]

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This week in small business: Power naps, superpowers, browser extensions, and more!

If you need a nap, you’ll find good justification for taking one every day in this week’s collection of curated content. Also, women entrepreneurs get a lot of coverage on both the challenges they face and the contributions they are making. Leadership, management, and productivity Because women-owned businesses tend to be small, JR Thorpe makes […]

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Empowerment: Your most powerful tool!

By John Tschohl More and more companies are waking up to the fact that giving employees more power and responsibility can bring huge benefits for both the company and its workers. Employee empowerment may be the most underutilized tool in all of customer service. Give employees the authority to take action. No one should have to […]

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Personalization – The Fifth ‘P’ In Marketing

By Shep Hyken I will always remember my first marketing class in college when we learned about the 4 P’s – Product, Price, Place, and Promotion. Well, now there is a fifth P. Before I go any further, as a customer service and experience expert, I believe that service and experience are all about marketing. […]

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Email Marketing…Celebrity Style

By Lindsay Dicks Email marketing is a powerful tool. And these days, it’s accessible and affordable for businesses of all sizes. However, there is a big difference between doing email marketing and doing it well. Successful email marketing campaigns generate leads, improve customer loyalty, and contribute to a powerful personal brand. On the other hand, […]

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How to prepare your business for sale

One of Don Draper’s most memorable lines in “Mad Men” is, “The day you sign a client is the day you start losing him.” Smart business owners apply a similar thought to planning, founding, and managing their companies: The day you start your business is the day you start preparing to sell it. If you […]

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How Airbnb turned a bad deal into a winning hand

Humans are risk adverse by nature. It probably comes from the days when we risked being chased down by a sabertooth tiger whenever we ventured outside of our caves. Entire industries and product lines are built around this fact: insurance, hedge funds, home alarms, and many more. If you’re in one of these businesses, you […]

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8 Ways to Use Social Media to Boost Your Celebrity Status

By Lindsay Dicks When it comes to personal branding, you have probably heard it said that consistency is critical. Since the objective of your branding efforts is to shape the way you are perceived by your audience, it’s essential that you broadcast a consistent message. If your message lacks consistency, your audience doesn’t know what […]

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