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Showcase Real-Life Testimonials on Your Business’s Website to Build Trust

Word-of-mouth advertising remains the most influential and trustworthy method of advertising, according to a Nielsen report, which found that 68 percent of people surveyed trust online consumer opinions. Real-life testimonials soften a business’s exterior, allowing for higher emotional intensity. The Keller Fay Group found that emotionally connected brands get three times more business than those […]

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Dear Politician: If Small Business Is So Important, How Do You Explain These Facts?

If wishes were horses, beggars would ride. I’ve been reminded of that old English proverb in recent weeks as I’ve scanned the news for articles on the state of small business in the US. The proverb comes to mind because when I read the news I begin to think about the way I “wish” it […]

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The Paper Blizzard, Despite Ecommunications

By some estimates, the typical entrepreneur consumes 60 sheets of paper a day or 12,000 a year. Even with the dramatic rise and popularity of the Internet, email, TM, IM, and Skype, when assessing the information deluge we each face, paper is among the largest culprits. In the US we have the lowest postal rates […]

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Ever Wonder What it’s Like to be a Customer of Your Own Business?

If you’re like me, you critique other businesses that fall short of their product or service claims. You fume about slow websites, mazes of voicemail, products that aren’t quite what you expected. But what about your own business? What does it look like through the eyes of a customer? Here’s a simple way to analyze […]

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How To Delegate To Boost Your Small Business Growth

Fact: If you don’t delegate, your business will never grow sufficiently. Absent of delegating many of the jobs within your business, the only way to grow the top line is to raise your prices. You could increase sales, but to achieve that in any great measure, you would have convert more prospects, which will take […]

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Create Fusion in Your Sales Team

As a small business owner, you begin to create fusion among the various stakeholders in your business when you develop a culture where everyone in all relationships provides more in value than the simple transaction would require. That process starts with you and how you interact with your employees. You provide an income to your […]

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Is Your Blog Getting Lonely? All The Tips You Need To Rekindle Your Love

Are you and your blog having relationship problems? I’ve seen it so many times. Here are the common troubles I’ve witnessed: You know you should have a blog, but just haven’t gotten around to it yet, You started a blog, but have lost your motivation and are letting it slip, and You want to love […]

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Proactive and Anticipatory Customer Service: Do and Know Before Your Customer Does

In the past I’ve written about proactive customer service. The example I always like to use is when a server in a restaurant notices that the guest’s water glass is about half full, the server refills the glass before the guest drinks it all and has to ask for more. Being proactive raises the perceived […]

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Is a Rock Star From the Industry Leader Just What Your Small Business Needs?

It’s a common problem in a small business: You’re doing fairly well, but you believe that things in sales, marketing, operations (choose one) could be going better. You’re pondering the situation one day when you hear about a rock star from one of your industry’s leading companies who might be willing to join your team. […]

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Please Learn More About Fibromyalgia: May is Fibro Awareness Month

May is Fibromyalgia Awareness Month — something near and dear to my heart. I am one of approximately six million sufferers in the United States. Awareness, accommodations and understanding can make a big difference in helping FM patients stay active and productive parts of the workforce and society.

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