Skip to content

THE Small Business Expert’s 4 Step Process for Hiring The Right Employee

Hiring employees is one of the most difficult and expensive aspects of building a business.  Therefore, I’ve created a four step process to help you make sure your investing in the right talent from the beginning. The first step in this process is to Identify Your Needs. Examine what’s happening in your business right now. [...]

Continue Reading: THE Small Business Expert’s 4 Step Process for Hiring The Right Employee →

Unpleasing Means for Pleasing Ends

Much of what you might need to do in your business to achieve a desired outcome might not please you while you’re doing it. The same holds true for personal goals. Jogging for many miles to reduce your waistline, or saving more and spending less will not necessarily make you feel better on any given [...]

Continue Reading: Unpleasing Means for Pleasing Ends →

Is Innovation Dead? Hardly.

I’m willing to go out on a limb and make a prediction today that I pledge to stand by: Tomorrow’s prognosticators will be just as wrong as today’s prognosticators. With apologies to Nostradamus adherents, if history has taught us anything, it’s that those who attempt to predict the future always get it wrong. I bring [...]

Continue Reading: Is Innovation Dead? Hardly. →

Business Travel is Up: 7 Tips to Hold Costs Down

Clean and safe.  That used to be my only criteria for booking business travel.  Because business travel can be a significant hit to a small business budget, I,  like many entrepreneurs, was willing to make compromises in order to hold the cost down.  So as long as I felt safe and my room was clean, [...]

Continue Reading: Business Travel is Up: 7 Tips to Hold Costs Down →

People Can Make or Break Your Small Business: Place Your Trust Wisely.

People can make or break your business. This includes everyone from your professional advisers, suppliers, customers and clients to your employees, business partners, and even your friends and family. Making wrong decisions about any of the people with whom you deal can significantly hurt your business and impede—even destroy—everything you are trying to achieve. When [...]

Continue Reading: People Can Make or Break Your Small Business: Place Your Trust Wisely. →

When You Find Yourself in a ‘Gray Area’

Twice a year, I host a program for the New York State Bar Association targeting young lawyers who are looking to set up solo law practices. These people ask a million questions, and while there are clear answers to many of them, there are some that simply cannot be answered because there aren’t clear legal [...]

Continue Reading: When You Find Yourself in a ‘Gray Area’ →

The Right Message to the Right Audience – Key to Small Biz Marketing Success

It’s so simple — yet brilliant.  “Any time.  On Time.  All Time Air Conditioning.” I saw this van in the parking lot of a gas station in West Palm Beach, Florida.  The temperature was in the mid-90s with extremely high humidity.  Think about what happens when your air conditioning goes out during the height of [...]

Continue Reading: The Right Message to the Right Audience – Key to Small Biz Marketing Success →

Changing the Arc of the History of Self-Worth

One of the most important factors in achieving long-term success is a high degree of self-worth. If you believe that statement is true, then read on. If you think long-term success is based on luck, randomness, or merely superb skills in a performance area that pays well, then don’t bother with the rest of this [...]

Continue Reading: Changing the Arc of the History of Self-Worth →

Who Loves Ya, Baby? Using Social Media for Customer Service

As I’m writing this, Walmart’s @walmart Twitter account has racked up almost 250K tweets. You’ll find similarly huge numbers if you check out many of the country’s biggest retailers. This is because Twitter has become a major conduit for customer service conversations and many companies use it – and other social media – quite wisely [...]

Continue Reading: Who Loves Ya, Baby? Using Social Media for Customer Service →

TechInsurance Issues Spear Phishing Data Breach Prevention Tips for Network and Security Consultants: Spear phishing incidents increased 91% in 2013

CHICAGO, July 15, 2014 /PRNewswire/ — Symantec’s 2014 Internet Security Threat Report shows a 91 percent increase in spear phishing attacks from 2012 to 2013, a trend TechInsurance warns affects network and security consultants. According to the report, one in five small businesses was targeted with a spear phishing email in 2013. For government offices [...]

Continue Reading: TechInsurance Issues Spear Phishing Data Breach Prevention Tips for Network and Security Consultants: Spear phishing incidents increased 91% in 2013 →