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For cost and coverage control, take this online health care tool for a test drive

By Susan Solovic, THE Small Business Expert Editor’s note: This is a sponsored post by UnitedHealthcare; however, all thoughts and opinions are my own. One of the things that has come to light in recent years is how little consumers really understand about health insurance. If you go buy a new car, before you leave […]

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Online health insurance tool eliminates ‘pain points’ and improves cost control, employee loyalty

By Susan Solovic, THE Small Business Expert Editor’s note: This is a sponsored post by UnitedHealthcare; however, all thoughts and opinions are my own. We continue to read about the wrangling over healthcare legislation in Washington D.C. with politicians on both sides of the aisle claiming their ideas will make things better for U.S. workers. […]

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5 Tips for Making Small Business Saturday a Soaring Success

Are you like many businesses and taking the wrong approach to Small Business Saturday? This special day for local businesses has become increasingly popular in recent years and that’s a good thing. However, if you’re judging your success merely by scanning your end-of-day cash register totals, you’re making a big mistake. Don’t view Small Business Saturday […]

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127 Facts You Probably Didn’t Know About Video Marketing

Did you know that on Twitter videos are six times more likely to be retweeted than photo posts? That just one of the salient statistics online marketers will find useful in this infographic by Raj Vardhman that WebsiteBuilder has shared with us. Dive in and get both the big picture and a lot of granular […]

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What the Great Google Cheeseburger emoji faux pas means for your online marketing

Before we pursue this relationship any further, I have to know one thing: Where do you stand in the Great Google Cheeseburger Controversy? Yes, the dust has settled a bit since the emoji hit the fan recently, but it’s worth revisiting the cyberspace kerfuffle for a few moments because I think it will help us […]

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Top Application Security Threats [#slideshow]

By Katherine Palac Small businesses and entrepreneurs have many more tools for reaching out to customers than ever before. Technology has made it possible for marketers to connect with potential customers virtually anywhere they are, thanks to smartphones and social media apps. The use of social media platforms is now a common part of every […]

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6 management mistakes that will kill employee motivation

I was talking to an elementary school teacher the other day who works for a major school district. While there are many things she likes about her job, her list of complaints was pretty long. It made me wonder how many small business owners are making these same type of management mistakes. She told me […]

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The Illusion of Control

By Dan Coughlin For the past 20 years I’ve been an advisor to executives and entrepreneurs. Many times I’ve heard comments from my clients about wanting greater authority and control. They sound like this: “If I had more control over people, I could get so much more done.” “If I could be put in charge […]

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One Percent Edge #Podcast: Shep Hyken

Getting Your Customer Service Edge with Shep Hyken Have you experienced some really great customer service lately? Or have you been plagued by poor service and suffered the frustration that goes along with that? Well, we’ve decided to  to dedicate a whole episode of the show just to the issue of Customer Service – or […]

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6 key areas for improvement if you want to be the industry leader

Are you a sprinter or a marathoner? It’s one of the most important questions you can ask yourself, because becoming a local or industry leader – and maintaining that position – is like running a marathon. via GIPHY You may sometimes feel that you’re on a treadmill and not making any progress, but that’s simply […]

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The correct way to structure a ‘holdback’

By Cliff Ennico “I am in the process of buying a small business. “There are some issues with this business, and I asked the seller if we could hold back ten percent (10 percent) of the purchase price for a year to see how things went. “The seller said he was agreeable, but in reviewing […]

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21 lead magnet ideas to pull in your top prospects

If you aren’t optimizing your lead magnets, consider yourself guilty of gross mismanagement! But before we toss out 20-plus lead magnet ideas for you to test out, let’s quickly define what we mean by the term “lead magnet.” A lead magnet is an offer you make to prospects in exchange for their contact information. Before […]

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