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Is your small business part of the money transfer revolution?

By Eric Halsey There are few ways technology affects us more than when it creates a shift in the things we carry with us every day. Remember when you first starting carrying a cell phone? What about when that cell phone replaced your old MP3 or CD player? Few things are more real to customers than […]

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Digital Marketing Tips for the Starup Superstar

By Mary Grace Digital marketing can be tough for a small business, but huge gains can be made with the power of a few hours of your time. Consistent branding onsite, and filling out off-site local listings will bring in local traffic and will give you the opportunity to grow further in a long-term sustainable way. […]

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7 Tips for Creating the Best ‘About Us’ Content

Entrepreneurs who are successful at fundraising understand one overarching principle: Investors put their money in people, not in business plans. At the end of the day, the top venture capitalists invest in the people they believe in. Folks with fantastic ideas and business plans can walk through the door, but if the investors don’t believe […]

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This Week in Small Business: Untapped content marketing resources, Apple’s 22-year-old whiz kid, and more

Leadership, management and productivity UPS is getting behind Small Business Week and sponsoring a contest that will give winners $5,000 to invest in their businesses. Tired of dealing with your customers who are always asking for a “special deal”? Try these tactics. Hiring? Check out these four things you need to do before posting a […]

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Master the Basics of sponsoring foreign workers for H1-B visas

By Cliff Ennico “I run a small software development business. “Last summer we had an intern from China who was absolutely fantastic. She is studying engineering at a local university and plans to graduate this spring. We would love to make her an offer of permanent employment but she has asked us to sponsor her […]

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Empathy: The most powerful word in business

By Dan Coughlin  To me, empathy means working to understand what another person is thinking and feeling, and then responding in an effective way. I’m convinced that empathy is the most important characteristic in building a successful organization. Empathy Impacts Every Aspect of an Organization With empathy you can create products and services that customers […]

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12 experienced bloggers: How to crowdsource a killer article for your blog

I need to start this out with a little confession: I’m not going to feature the tips from 12 experienced bloggers here. I used that headline because that’s the kind of headline you’ll be able to write when you follow up on the tips I’m about to share with you. A curated collection of advice from […]

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Is Your Internet Marketing Systematic or Eco-systematic?

By Brad Shorr The worst way to approach Internet marketing is also the most popular: haphazardly. Companies all too often dabble in this or that, social media one month and email marketing the next, until they have squandered their budgets with very little to show for it. Other small businesses – ones far more successful in […]

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Understanding micro-moments for online small business success

Remember how you used to spend hours casually surfing the Internet? Those long, online sessions have been replaced by thousands of “micro-moments” on our mobile devices – mostly on our smartphones. Understanding this changed behavior is critical to your small business online marketing and advertising success. Google is probably the single biggest driving force behind […]

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5 Safety issues cause 65 percent of workplace injuries. Are you prepared?

Are you a betting person? Whether or not you play the lottery or hit Vegas on occasion, you should know what the odds are for any of your employees to get injured on the job and take all the smart steps you can to prevent those injuries. Counting up workplace injuries reveals these five heavy hitters […]

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