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10 content blunders that make your small business look cheap

By Stace Marone It’s no secret that today’s most effective marketing techniques have moved from face-to-face campaigns to the digital sphere. In this online arena, what matters to the target audience isn’t so much what they can give you as what you can offer them. It sounds like an easy task, but figuring out the […]

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The Concise Guide to Writing a Professional Press Release

Probably the most misunderstood aspect of small business marketing is how to create and use a press release. The first thing to understand is the function of a press release, it’s simply to release information to the press corps. Press releases are, as you probably know, written documents, so let me give you one critical […]

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We’re Not Happy Until You’re Not Happy

Every once in a while I jokingly will say the motto of a company who gives me bad customer service is: We’re not happy until you’re not happy. There are certain industries that this seems to be especially true. People complain and joke about some of their experiences with government agencies. Or, how about the […]

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What’s the expiration date on ‘Fake it until you make it’?

We’ve all heard the advice to “Fake it until you make it,” haven’t we? It’s usually not bad advice as far as it goes, but that little word “until” puts a time limit on it. In other words, how long is it okay to fake it? If you ask some people, they will candidly tell […]

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A sneaky way to get expert tips and learn about business systems for free

I look at and review a lot of apps and services trying to find the best ones to recommend to you. But a slightly different view of scanning these websites occurred to me the other day and I thought it might be useful to you as well. I was looking at the IFTTT (IF this, […]

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If You Really Want to Matter in a Significant Way, Stay Open-Minded

By Dan Coughlin I’m a big fan of Joseph Campbell. He spent 60 years studying ancient mythology and extracted lessons from those myths that we can use in modern-day life in practical ways. He called his most famous set of lessons, The Hero’s Journey. Here’s a short explanation of the Hero’s Journey: An ordinary person […]

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You’ve Got Problems? No Kidding!

By Jeff Davidson Everyone in business has problems – big problems and little problems, often all day long, all the time. Let’s consider some innovative as well as traditional approaches to problem-solving so that you can gain a variety of perspectives and tools with which to tackle the issues you face. Best Friend Robert Fritz, […]

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The sure way to win the SEO war: Name recognition

Here’s a dirty little secret about search engine optimization: All smart business owners are doing it. This means that as you’re trying to improve your SEO, your biggest competitors are doing the same thing. The competition for keywords is extraordinary (you probably know this already). This is why it’s important to work hard and discover […]

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Social Networking Disasters that Strike Small Businesses

By Robert Siciliano There are at least 15 ways that small businesses could become ensnarled by social networking. How many can you name? Knowing what all of these nightmares are means knowing how to prevent them. Ignorance isn’t bliss; it’s misery. Online reputation integrity. Do you keep tabs on your company’s Facebook page to see […]

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5 Ways to Get More Hours in the Day

There’s one commodity that always seems to be in short supply, with no way to get more of it. I’m talking about time. I don’t think I’ve met a small business owner yet who didn’t say something like, “There just aren’t enough hours in the day!” As far as I can tell there are only […]

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