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Trying to find your best small business growth strategy? First you need to get serious!

Which do you have more to spend: time or money? Consider that question as you plan how you will promote your small business. In very general terms, you’ll want to commit yourself to an extensive marketing effort if you have time to spend. If you have money to spend, then you’ll probably want to invest […]

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Bad Customer Service or Incompetent Customer Service (They Are Not the Same!)

By Shep Hyken We all know what bad customer service looks and feels like. We hate the customer service rep that is just going through the motions without any sincere care for the customer. We try to avoid the employee with an attitude (a bad one) that doesn’t understand that his or her job is […]

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Six Sloppy Speech Habits

By Diane DiResta You may look like a million but if you want to close a big sale, gain approval from a co-op, or interview for a board position, looks aren’t everything. How you sound is equally as important. But many presenters let careless speech habits sink their chances of making a positive impression and […]

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3-Step Data Mining Guide for Small Business Prospects

Say you sell supplies to dry cleaners and your sales rep is going to start exploring a new territory. A good strategy would be to “break the ice” with some personalized emails that might be followed up with phone calls before hitting the bricks and knocking on doors. To accomplish this, you would need names […]

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This Week in Small Business: Does your marketing look mahvelous?

Remember Billy Crystal’s old character on SNL, Fernando, and the catchphrase he made famous (You look mahvelous!)? This week’s curated content asks that question about your sales and marketing materials…and offers some advice. Marketing and sales If you’ve been concentrating on copywriting for your advertising and marketing materials, you may have overlooked design – you […]

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Technology Tools to Streamline Efficiency

As any business owner will tell you, there just aren’t enough hours in the day. From sales and marketing to hiring and retaining talent to keeping finances in check, many do it all on their own. Eventually, smart business owners realize they need to outsource certain business functions. To ensure you spend your time — […]

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3 Free Research Tools to Improve Your SEO Keyword Effectiveness

To say that the competition in the content marketing and search engine optimization (SEO) worlds for commanding good keywords is fierce would be an extreme understatement. In fact – and I’ll say a little more about this at the conclusion of this article – if you’ve been trying to compete solely by winning good “organic” […]

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6 Ways to Live Like an Entrepreneur Today  

By Samantha Thayer We all dream of ditching the cubicle one day. Whether its monetizing a blog, funding a start-up, or turning a hobby into a career, the idea of leaving your traditional 9-5 is appealing.  After all, working towards your own goals and dreams would be much more satisfying than working towards someone else’s.  But, […]

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5 Off-the-Wall Tips to Boost Your Small Business

I’m a collector. Some might call me a hoarder, but I haven’t filled my living room with boxes of unopened Hummel figurines purchased during any late night cable shopping sprees. No, I collect business tips. Usually they are big enough that they can command an entire article in this space. However, sometimes I end up […]

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Should You Fire 10 percent of Your Employees?

By John Tschohl Jack Welch, the former chairman and CEO of General Electric, offered this advice for improving a company: Fire 10 percent of your workforce every year because their replacements would result in an annual upgrade of the workforce. Welch’s HR policy categorized the entire workforce, using a classic bell curve, into the 20 […]

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