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The Wisdom of Hiring Part-Timers

You run your own business, and you know that costs can mount up quickly. Even if you’re operating out of your own home, the increase in utilities, supply costs, and phone and internet services all eat away at whatever profits you hope to generate. One of the smartest things to do is identify part-time workers […]

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Want Loyal Customers? Be Sure You See the Big Picture

Here are three terms that get kicked around a lot today: Customer service. Customer engagement. Customer experience. From your perspective, are they all the same, are they distinctive from one another, or are they terms that aren’t exactly the same but do tend to overlap? Let me suggest that while they relate to one another, […]

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Predictive Consumption Transforms Excellent Customer Service into Effortless Customer Service

Here is a fascinating new and hot concept in customer service: Predictive Consumption. I was working with my friends at SAP on an upcoming article and webinar, and we were discussing the concept of moving away from excellent customer service to effortless customer service. What are customers looking for in the world of customer service? […]

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How to Say Yes to the (Viral) Dress in Your Business

A friend of mine was at an NHL game the other day when a woman in the group behind him took out her smart phone and started to discuss the day’s major online controversy: Was the dress blue and black, or was it white and gold? Although the teams on the ice were battling each […]

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Change Up Your Website, But Have Clear Goals in Mind

A redesign of your website could offer a refreshing punch to your brand. Online visitors will take notice of a functional and aesthetic makeover. Here are some things to consider as you revamp: Change (with a Direction) is Good Perhaps the most important strategy when thinking of website redesign is to know your audience. If […]

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How Two New Trade Agreements Can Propel Your Growth

Although many small business owners go about their daily routines never giving a second thought to foreign trade, it is actually a very important issue for the small business sector of the US economy. That is made amply apparent by two facts. First, small businesses are the biggest job creators in our country and second, […]

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This Week in Small Business: Elvis Costello, Cybercrime and Ex-Cons

From what I hear, the Irish saved civilization and they definitely made last week a lot more fun. We start out with a serving of Irish (marketing) stew before moving on to productivity, taxes, the best cities for women in terms of wage parity and much, much more. Marketing What do Elvis Costello, Guiness and […]

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How Much Better Would Business Be If Washington Acted on these 10 Priorities?

The situation in Washington D.C. reminds me of the scene in “Rebel Without a Cause” when Buzz (Corey Allen) and Jim (James Dean) are playing a deadly game of “Chicken Run” in their cars, racing toward a cliff and testing who would be the first to pull up. The big difference is that Congress and […]

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The Ultimate Strategy to Find High Value Prospects

A great offer to enhance your small business success from my friend, Jill Konrath. The status quo. It’s a killer. Your prospects stay with it as long as humanly possible because they hate to change. That doesn’t help you. It takes more and more effort to meet your numbers. So what’s the answer? Timely sales […]

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Four Tips To Prevent and Handle Workplace Conflict

One out of five people working in every office is a pain. Look around. If the next four people you see are great folks, it could be you. Okay, I made up that statistic and if you’re reading my tips, there’s a good chance you care about your workplace and you’re probably not the source […]

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