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A Guide to Choosing the Right Web Design Company

Your website is at the center of every piece of marketing that you do. 95 percent of people turn to your website before even calling you. Ensuring that your website is done right and is effective at grabbing the attention of your audience and getting them to take action is pivotal to your marketing success. […]

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Pay Hikes, Bonuses or Added Perks: Which are Best For Your Business?

A colleague used to work for a major corporation where the two founders – who started the company in their garage – were still at the helm. In the early days they gave all their employees Thanksgiving turkeys. They continued the tradition even when they employed several thousand people. It was seen as a pleasant […]

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Five Traits of People Who Make a Positive Difference

When I think about organizations my thoughts are built on a single premise that says: Most people want to make a positive difference in their organization, and any person, regardless of his or her title, can make a positive difference in an organization of any size. Traits of Difference Makers Since some people become positive […]

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Can Your Small Business Change the Culture? Here’s One That’s Trying

In many ways, culture is when a group of people share the same habits. When you are raised within a certain culture, you don’t recognize those habits until you’re dumped into a culture that practices a different set of habits. Today’s question is: Can one small business change the culture? Owners of Bar Marco in […]

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Happy Data Privacy Day!

Sorry, folks, I don’t have any cake to share for this celebration, but don’t let that stop you from participating in Data Privacy Day. There are practical things you can do today, and every day, to protect your personal information. Here are a few scenarios where people may share more information than they intend. Scenario […]

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Set Up For 2015 Success? Small Business New Year’s Resolutions

The close of 2014 puts another year in the books. Now it’s time to look forward to a new year and explore new ways to grow your small business. Alignable polled small business owners and asked what their top business New Year’s resolution was for 2015. Of the 476 respondents, 35% said increasing their word-of-mouth […]

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How To Find Your Ideal Startup

An acquaintance used to teach seniors in high school. He would ask them what kinds of careers they wanted to pursue. About half the boys would say that they wanted to get into the video game industry. Certainly there is money to be made in video games. But even this huge industry isn’t big enough […]

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6 Panda-Friendly Tips for Press Release Success

In Wild West days of the world wide web, if an entrepreneur could manage to send out enough press releases filled with relevant keywords linking back to her website, then her job was done. Her website ranked high for key search terms, business boomed, and everyone was happy. Well, that is, except for everyday web […]

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Will Your Office Pool Score a Touchdown or Will You Get Called for a Penalty?

Those office football pool signup sheets that get circulated may be one of the earliest forms of workplace social media. We post our guesses and look at what spaces all of our friends have claimed. And along with being a way to bring people together in a shared experience, workplace football betting pools have another […]

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What Every Small Business Needs to Stop Doing in 2015

To successfully market their business and drive new leads, small businesses need to keep pace with the evolution in digital marketing. But, doing so can be a challenge for time-strapped business owners. How can you make sure your marketing is still effective? Here are three things small businesses need to stop doing in 2015 to […]

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