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Stuck selling a commodity? Learn how this independent rose seller multiplied his margins

You could order online and send a dozen roses to someone you love for about $20. I just checked. So why would you – or anyone else – pay five to 10 times that much? Before we answer that question, let’s examine the florist industry and e-commerce. If you have been a student of e-commerce, […]

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Cracking the Secrets of Restaurant Tipping Policies

How are restauranteurs Danny Meyer and Bob Merritt like canaries in a coal mine? Coal miners, as you probably know, used to take canaries down into the mines with them to test the air. If the birds died, it meant that the air was unsafe for the miners. Meyer and Merritt have recently provided a […]

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The Two Big Keys to Online Small Business Success

In years gone by – and this holds true for many small business owners still today – the keys to success were often relatively few and could be mastered by a single person. Let me give you a very simple example. Individuals starting a small business that revolved around outside sales could pack up their […]

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This Week in Small Business: Cash in on the extensive research of others…

Ride on the shoulders of others! Read what Archana Madhavan learned during four years of non-stop data analysis. Discover what Zz Twainy found when he reviewed some 600 pitch decks! Leadership, management and productivity Don’t fly blind. Connect with a mentor ASAP – technology makes it easy. Be sure you include these seven operational details […]

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Take 10 Minutes to Build Your Backend Profits Strategy

You work hard to get prospects through your doors, or their contact information onto your email list – but are you getting all the value that’s available to you? In a moment, I’m going to use the opt-in email list as an example here because it’s an incredible asset all small business owners should be […]

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19 Tips to Get and Stay Motivated

It can be lonely at the top! And in the long run, that can be a major de-motivator for the small business owner. Of course, the stress and the long hours can also make it difficult to maintain your enthusiasm or commitment to your small business. So if you’re wondering how to get motivation back, […]

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How to create a passive income stream from your blog

I recently shared five highly actionable, but mostly unrelated, tips with you in this space. Today I want to elaborate on one of those tips. I suggested that you could create a stream of passive income your blog by adding some up-sell items. The general principle is that you write an informative blog on a […]

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The Secret Formula for Creating a Winning Company Culture: Attractive Employee Benefits

How long have you been in the workforce? If you’ve been out there for a while, you’ve witnessed changes in management philosophy and style. I think the most important of these has been the drive to set a positive and engaging company culture to shape employee behavior and create company loyalty. Old-style management would try […]

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Get smart small business: It’s not ‘either-or’ anymore!

Honestly answer these important questions: Can you make each operation in your business one percent more effective and efficient? Can you improve the products and services you deliver by one percent? Can you fine-tune your marketing to reach an additional one percent of prospects? Can you make these one percent improvements today and again tomorrow? […]

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This Week in Small Business: Influencer, storyteller, social media, Millennial marketing and more!

If you’re hunting for marketing advice, look no further. This week’s collection of curated content delivers email, social media, influencer, storytelling, and even Millennial marketing insights and tips. Leadership, management, and productivity It’s never a mistake to explore new ways to save money in a small business and you might be able to implement some […]

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