Skip to content

Fill Out Your Holiday Sales Report Card

In the spirit of “there’s nothing new under the sun” and don’t try to “reinvent the wheel,” let’s look at what merchants, on average, did to boost sales over the holiday buying season. Consider this a report card against which you can judge your efforts this year and then use it to plan for other […]

Continue Reading: Fill Out Your Holiday Sales Report Card →

Federal Regulations: A Modest Proposal

I have a friend who occasionally jokes that if the United States wants to decrease poverty and encourage wealth creation, the government should use the same strategy it does when it wants to encourage a certain behavior and discourage another. For example, we give tax breaks to people willing to install solar energy in their […]

Continue Reading: Federal Regulations: A Modest Proposal →

Are You Loosening Up Your Arm Getting Ready to Throw in the Towel? Read This First

The final few weeks of the year are always a time of reflection and planning. For some of you it will be outlining marketing or expansion plans for 2015. Others may be looking at 2015 and wondering if its time to throw in the towel and move on. Here are some approaches to take as […]

Continue Reading: Are You Loosening Up Your Arm Getting Ready to Throw in the Towel? Read This First →

Stop Your Workers from Singing: ‘Tis the Season to be Stealing!

By now we have all seen the pictures of looters destroying small businesses in Ferguson, Missouri. They make compelling television images and it’s a tragic situation for the local business owners, their employees and the citizens of Ferguson in general. However, there is another crime spree that’s picking up steam throughout the holiday season that […]

Continue Reading: Stop Your Workers from Singing: ‘Tis the Season to be Stealing! →

From Bites to Bytes: The Benefits of Digital Girl Scout Cookie Sales

One of the wags on NPR’s Wait Wait…Don’t Tell Me! declared that as Girl Scout cookies begin to be sold online it will mean a lot less work…for parents who have to go around to coworkers begging that they buy boxes of their daughters’ cookies. However, I suspect moms and dads will still be visiting the […]

Continue Reading: From Bites to Bytes: The Benefits of Digital Girl Scout Cookie Sales →

3 Home Page Mistakes that Will Undermine Your Marketing

Where is the most valuable real estate? Some might argue for Beverly Hills, New York City, or the Washington D.C. area, but I would nominate your home page. After all, we measure the real estate on your home page in pixels – Donald Trump doesn’t even do that yet – and every pixel is valuable; […]

Continue Reading: 3 Home Page Mistakes that Will Undermine Your Marketing →

Productive Ways to Say ‘Goodbye’ to 2014

Unless you’re working the returns counter at Macy’s, the week between Christmas and New Years can be very slow. This is especially true if your company is B2B. Lots of businesses close down during this week and others operate with minimal personnel. What does that context tell us? For one thing, if you’re planning to […]

Continue Reading: Productive Ways to Say ‘Goodbye’ to 2014 →

Five Great Ways to Say Thanks to Your Customers

Here we are in the midst of the holiday season, and many small business owners, myself included, are searching for ways to say thanks to our customers and clients.  Making the right choice is often difficult, particularly with tight budgets.  How much should you spend?  What’s appropriate and what’s not? To help you make a […]

Continue Reading: Five Great Ways to Say Thanks to Your Customers →

Five Cool Sites You Need to Know for 2015

As a small business owner, you know some things better than anyone else on the planet. You know: What you do well, What your passions are, and What’s important for your business success. Sometimes what you would list for the first two items I mentioned above, don’t always correspond to the third item. In other […]

Continue Reading: Five Cool Sites You Need to Know for 2015 →

Secrets For Creating a Great Plan for 2015

Did you know that December is National Write a Business Plan Month? Maybe they picked December to counterbalance all the good vibes associated with Christmas, but that’s merely speculation… I have met a few people who relish planning, but I think those who dislike it or are indifferent to planning are probably in the majority. […]

Continue Reading: Secrets For Creating a Great Plan for 2015 →