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This week in small business: Success. Is it all in your mind(set)?

There’s lots of great information in this week’s curated content collection that will boost your professional and personal productivity, including tips to beat back burnout and get your mind set on success. Also, we have some social media slip-ups you must avoid and tips to land the small business loan you need to propel your […]

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Your 2017 social media marketing campaign: The time is now

When I talk to small business owners, they often tell me that they are “doing” social media marketing. I’m glad they are, but the way they explain what their process is, tells me that they don’t have the kind of focus they need and that only comes when you define a social media marketing campaign. […]

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4 new entrepreneur problems you’re going to face and how to road-map them

There are common new entrepreneur problems that are almost universally faced no matter what industry you start your business in. There’s an old saying that “Forewarned is forearmed,” so I want to help you go into your new enterprise with your eyes wide open and have a few tips on how to prepare yourself. 1. […]

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Five pros you need to recruit to your small business team

I don’t think anything has changed in business over the last several years more than the relationships between business owners, employees, contractors, advisors, consultants, and freelancers. Owners are still owners, but the lines between owners and all the other professionals with whom owners work are blurring. Small business owners have for a long time “outsourced” […]

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How good branding runs deeper than graphics and typography

Have you seen what Amazon is doing for Goodwill? You take an old Amazon box, fill it with items you want to donate to Goodwill, print out a label via the Amazon website, slap it on the box, and take your donation to the post office for mailing to the charity. This is a convenience […]

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This week in small business: Tips from a BMOC, 2017 predictions, boost your reading speed and more

I predict that the 2017 business trend forecasts won’t stop being published until we all break the habit of writing 2016 on our checks. But that’s okay, we found a few good ones this week, along with a lot of advice for entrepreneurs and those managing startups. Leadership, management, and productivity Kelsey Clark gets the […]

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Digital Marketing Glossary: Must-know Technical Terms

You can’t tell the players without a scorecard and you can’t understand what’s going on in digital marketing unless you know the lingo. Here are the most important and frequently used terms you will encounter in the digital marketing world. 301 Redirect. A permanent redirect from one URL to another URL. 301 redirects are often […]

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3 automated ways to reuse and recycle for marketing success

When you reuse and recycle website content and social media marketing posts, you may not be saving any trees, but you are certainly saving yourself a lot of effort. Better yet, if you have the right “recycling” plugins and apps working for you, you can take time away from your digital marketing and not worry […]

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Will this wrestling professional fight for small business?

One of the most intriguing picks President-elect Donald Trump made for his team is Linda McMahon to head up the Small Business Administration. The press hasn’t spent very much space reporting on this nomination (as it doesn’t spend very much time on small business issues at all) so you may have heard nothing more than […]

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Try this New Year’s resolution to boost email marketing 🔥

Let’s make a New Year’s resolution together: Let’s agree to experiment with using an emoji or emoticon in the subject line of an email marketing piece or email newsletter. Okay? 👌 According to some numbers published by Experian, 56 percent of the brands who are working with these kinds of graphic symbols in subject lines […]

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