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How To Know For Sure That You’re Ready For Remote Employees

It’s almost impossible to read articles about small business, startups or productivity today without quickly hitting one that discusses the virtues of remote employees or adding long-distance freelancers to your team. The benefits are unassailable. Here are just a few: A recent ConnectSolutions survey reports that 77 percent of employees working remotely say they are […]

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Proven Strategies For Boosting Sales With Powerful Customer Testimonies

We recently looked at the big picture of “social proof” and discussed how powerful it can be as part of your marketing efforts. Customer testimonials are one of the most important social proofs you can deploy to boost your business, and there are two critical steps you need to accomplish to be successful. You must: […]

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This Week in Small Business: Avoid cyber crime, market smart and find out where the economy is headed.

Can you actually launch an Instagram marketing campaign in two hours? Are startups running down? Is ransomware the next “killer” app? Inquiring minds want to know, and that’s why they check out all of these great articles. Leadership, management and productivity Lessons in how to run a startup and small business are always being taught […]

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To Hire or Not to Hire Your First Employee? That is the Question.

Small businesses usually start-off as a one-man show.  When you are the founder of a business, you do everything from emptying the trash to collecting the cash.  As your business grows, however, it can reach a point where the volume of work is overwhelming.  That’s not a bad thing in terms of your business success, […]

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How To Take Full Advantage of Social Proof For a Low-Cost Biz Boost

If you can find an old-style sign at McDonald’s, it will boast, “Over 99 Billion Sold.” That’s probably the first example of “social proof” that most of us saw growing up. When Ray Kroc started broadcasting how many burgers his fast-food restaurants had sold, it was decades before the term “social proof” entered the popular vernacular. […]

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Three Ways to Score Meeting Room Wins

A friend of mine once worked at a large chemical company and one day everyone in his department was called together for a meeting. A team was arriving soon from their Japan branch and everyone was going to work together for a few months. The point of the meeting was to teach the American workers […]

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How You Can Fight Intellectual Property Theft and Protect Your Profits

Small business owners may worry about being robbed while they’re leaving their business to make a bank deposit. They will often take special measures to ensure their safety and protect the money generated through their sales. However, there is a related crime that is less obvious but no less serious: the theft of intellectual property […]

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Feeling Stressed Out, Under Pressure, Stretched Too Thin? Here’s Relief

Brother recently released its annual small business survey and one of the notable results revealed was that small business owners continue to feel stressed out and stretched thin by their work: 35 percent would like to cut back on their roles and responsibilities. 26 percent want to take more time off. 20 percent feel they […]

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New Google Program May Be Just What Your Small Business Needs

The descriptive phrase “user friendly” was invented because so many processes associated with computers are a pain. Frankly, getting a small business firmly and properly established in Google search results and maps, has been difficult for many owners. A friend of mine does online editorial work with several small businesses and one day about six […]

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This Week in Small Business: Learn from Game of Thrones and an Oklahoma sandwich shop

We’ve scoured the news and blogs throughout the week to bring you this lineup of useful articles. You’ll find tips you can leverage today and information that will keep you ahead of the curve. Marketing and sales Social Media Marketing Have you tried to do a Twitter chat? Brad Friedman says it’s like hosting a party […]

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