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21 Easy Marketing Ideas to Cap Off DIY Marketing Month

June has been DIY marketing month. I know, for many small business owners, every month is DIY marketing month. I highlighted what a few small businesses were doing a couple of weeks ago. But before June totally fades from our memory, let me share with you some ideas that I’ve been collecting throughout the month. […]

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The Secret to a Long Life: Close the Complaint Department!

A rather unusual pair of comedic Christian missionaries – identical twins Rick and Mick Vigneulle – often conduct an “Attitude Check” program for high school students. One of the highlights is when they ask the teenagers to shout out what they think make people successful in life. They dutifully list everything the kids say and […]

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This Week in Small Business: Are your sleeping and waking habits killing your chance at success?

Leadership, management and productivity Are you getting fewer than six hours of sleep per night? It could be killing your chance at small business success. And when you get up, why not try doing these four things that successful small business owners do each morning? Small business wants to hire, but many owners are having […]

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Two Ways Your Small Business Can Benefit From the Sharing Economy

If this short conversation hasn’t happened already, it will happen soon: Mary: I like your new dress. Margaret: Thanks. Want to rent it? Average people today are empowered to rent the shirt off their backs – or in my example, the dress. They’re calling it the sharing economy, but that’s really a misnomer. Sharing is […]

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When your small business goes to the dogs…in a very good way!

I love the tag line for PSI’s Take Your Dog To Work Day®: “Because who ever heard of working like a cat?!” PSI is Pet Sitters International and June 26 this year marks the 17th annual Take Your Dog to Work Day. The event celebrates dogs and promotes pet adoption. When you head over to the […]

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How Innovative Does Innovation Need To Be For Great Small Business Success?

When we think of innovation, our minds usually wander back to the great inventions that we believe changed the course of history, or at least the course of commerce. The automobile, the iPhone, the polio vaccine, the atomic bomb and a long list of other innovations fall into this category. But can we talk? Few […]

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Five Secrets of Employee Retention: How small businesses can ensure they keep their best employees

This post brought to you by MetLife Small Business. The content and opinions expressed below are that of Susan Solovic. Let’s start with this white-paper snippet from MetLife: “Great employees are the lifeblood of any small business. However, as the job market accelerates, even happy workers may be tempted to explore whether the grass is greener […]

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This Week in Small Business: Overlooked marketing opportunities, living RICH, and much more

This weeks tips will steer you toward finding new marketing opportunities, make you a happier person and help you find out exactly what kind of entrepreneur you are. Dig in! Marketing and sales Hyperlocal media planning, digging deeper than sites like Facebook and Yelp, is one of the most often missed opportunities when it comes […]

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How the Obamacare Decision Could Impact Small Business Owners

There are always three June events that keep Americans entertained: The Stanley Cup series, the NBA championship playoffs, and the release of Supreme Court decisions. This year the decision in King v. Burwell, with its potentially profound effect on the Affordable Care Act (Obamacare) is giving the NHL and NBA a run for their money […]

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How To Handle Vacation Scheduling So Everyone Can Relax

Closed Gone fishin’. Probably every small business owner would like to hang out a sign like this on his or her business at some point during the summer and get away somewhere to relax. I hope it’s on your schedule, but I also know that your employees will want to get away as well. What […]

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