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Will Your Office Pool Score a Touchdown or Will You Get Called for a Penalty?

Those office football pool signup sheets that get circulated may be one of the earliest forms of workplace social media. We post our guesses and look at what spaces all of our friends have claimed. And along with being a way to bring people together in a shared experience, workplace football betting pools have another […]

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This Week in Small Business: News and information to boost the financial state of the union

While President Obama and the Republican Congress argue over who has the best plan for the middle class, small business owners and aspiring entrepreneurs continue to take matters into their own hands. If you’re in that group, some of these articles and news stories from this week should help you achieve your goals. Find the […]

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You Must Be Careful When You Use Social Media in Hiring

If you said TMI a generation ago, everyone would have known you were talking about Three Mile Island. Use the same acronym today and everyone knows you’re referring to “too much information” – and too much information is what small business owners can get when they turn to social media in the hiring process. There […]

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Mixing Business with Personal is Trouble – Especially on Facebook

You’ve probably heard of gateway drugs, right? I’m starting to think of a personal Facebook page as a kind of gateway social media drug. Some years ago Facebook started letting anyone sign up for a free personal page. They also didn’t mind too much if you promoted your small business. Then they got strict about […]

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Will Small Business Be the Real SuperBowl Winner?

The commercial tie-ins to major sporting events are more important – and visible – than ever and the NFL’s SuperBowl may be the biggest man on campus. Every year we breathlessly await the premieres of those clever SuperBowl ads and it takes players on the winning team about 5 milliseconds to start sporting caps emblazoned […]

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Need to Meet the Mobile Marketing Challenge? Master This One Concept

One of the downsides of being involved in rapidly evolving industries that are connected at the hip to rapidly evolving technologies is a certain sloppiness in what is meant by various terms and how they relate to one another. Right now in marketing there is quite a lot of “blurring” between mobile marketing and local […]

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This Week in Small Business: Don’t kill your startup and start thinking about Generation Z

Survey the news, trends and tips savvy small business owners have been following this week: Entrepreneurism and Startups 2015 style “Startups don’t die, they commit suicide” and other startup Secrets and tips from America’s coolest young entrepreneurs…illustrated! Some small business owners think creating an entrepreneurial culture is one of their most important goals for 2015. […]

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Marijuana and Money: An Increasingly Comfortable Relationship?

It’s long been advised to “follow the money” if you want to know the truth about a situation. Following the money involved in the nascent marijuana commerce reveals a rather interesting story of extremes. I want to follow the money at the grass roots level of the industry and also take a look at how […]

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12 Tips for Your Valentine’s Day Email Marketing Campaign

Valentine’€™s Day is rapidly approaching, and whether you personally view it as the most romantic day of the year, filled with love and hope, or an annual ordeal splashed with tacky red and pink decor, there i€™s no question it can have a positive effect on many small businesses. One of the best ways to […]

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How to Get Your Social Media Lineup Just Right

The social media world is becoming more like Baskin Robbins everyday. While there aren’t 31 flavors yet, it wouldn’t surprise me if we got to that point pretty soon. That’s fine for users, but it can be confusing for small business marketers. I remember ballpark vendors at the entry gates shouting, “You can’t tell the […]

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