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The Concise Guide to Writing a Professional Press Release

Probably the most misunderstood aspect of small business marketing is how to create and use a press release. The first thing to understand is the function of a press release, it’s simply to release information to the press corps. Press releases are, as you probably know, written documents, so let me give you one critical […]

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What’s the expiration date on ‘Fake it until you make it’?

We’ve all heard the advice to “Fake it until you make it,” haven’t we? It’s usually not bad advice as far as it goes, but that little word “until” puts a time limit on it. In other words, how long is it okay to fake it? If you ask some people, they will candidly tell […]

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A sneaky way to get expert tips and learn about business systems for free

I look at and review a lot of apps and services trying to find the best ones to recommend to you. But a slightly different view of scanning these websites occurred to me the other day and I thought it might be useful to you as well. I was looking at the IFTTT (IF this, […]

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The sure way to win the SEO war: Name recognition

Here’s a dirty little secret about search engine optimization: All smart business owners are doing it. This means that as you’re trying to improve your SEO, your biggest competitors are doing the same thing. The competition for keywords is extraordinary (you probably know this already). This is why it’s important to work hard and discover […]

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5 Ways to Get More Hours in the Day

There’s one commodity that always seems to be in short supply, with no way to get more of it. I’m talking about time. I don’t think I’ve met a small business owner yet who didn’t say something like, “There just aren’t enough hours in the day!” As far as I can tell there are only […]

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This week in small business: Future entrepreneurs, 10% entrepreneurs, and Donald Trump…

It looks like a lot of people are thinking about entrepreneurship right now. I’m especially heartened by the fact that some of them are working on ways to teach our youth about being a successful entrepreneur. Entrepreneurship, startups, and innovation One tech entrepreneur sees coding as a way for underprivileged young men and women to […]

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Break the mold, or at least put a significant crack in it!

I heard someone say, “Being different is better than being better.” I think there is a lot of truth in that and the more I thought about it, the more quotes on being different came to mind. First was the old tagline of Apple Computer: Think Different. Next, I remembered a famous lyric from the […]

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Do you know how estates will be taxed next year?

August is “Make a Will Month” and it seems like a good time to talk about your exit planning (excuse the wording) again. These topics are crucial for everyone, but they are especially important for small business owners. This year, I need to double-down on stressing this importance because we could be in for a […]

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Persistence: The All-Star Sales Pro’s Secret Weapon

“You never fail until you stop trying.” Albert Einstein said that, and although Einstein’s main claim to fame is not in sales, I think that worldwide and on a daily basis, sales professionals need to review the truth of that inspiring quote more than anyone else. It’s possible to look at virtually every encounter in […]

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This week in small business: Hot chili peppers, Shark Tank, automation tools, and more

In this week’s collection of curated content, you’ll a look at a chili pepper “empire,” see how to break through that stubborn SEO wall, and get a lot of information to help you automate your small business marketing. And that’s just for starters. Leadership, management, and productivity The difficulty of finding talent has been a […]

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