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The Three Proven Rules for Email Marketing Success

We recently ran a series on how to put your sales on autopilot, and included among those three articles was one that featured several handy apps and plugins. The purpose of some of the apps mentioned – they were landing page apps – was to help website owners collect email addresses or other prospect contact […]

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Need to build your email list? Try these tips for adjusting your opt-in popup timing

Unless you have one of the best opt-in pages, forms, and popups you aren’t gathering all the email addresses you need to succeed. There are a number of variables you must experiment with to discover the newsletter opt-in best practices. Today we’re going to look at one (actually more like one and a half): the timing […]

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Trying to find your best small business growth strategy? First you need to get serious!

Which do you have more to spend: time or money? Consider that question as you plan how you will promote your small business. In very general terms, you’ll want to commit yourself to an extensive marketing effort if you have time to spend. If you have money to spend, then you’ll probably want to invest […]

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3-Step Data Mining Guide for Small Business Prospects

Say you sell supplies to dry cleaners and your sales rep is going to start exploring a new territory. A good strategy would be to “break the ice” with some personalized emails that might be followed up with phone calls before hitting the bricks and knocking on doors. To accomplish this, you would need names […]

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This Week in Small Business: Does your marketing look mahvelous?

Remember Billy Crystal’s old character on SNL, Fernando, and the catchphrase he made famous (You look mahvelous!)? This week’s curated content asks that question about your sales and marketing materials…and offers some advice. Marketing and sales If you’ve been concentrating on copywriting for your advertising and marketing materials, you may have overlooked design – you […]

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3 Free Research Tools to Improve Your SEO Keyword Effectiveness

To say that the competition in the content marketing and search engine optimization (SEO) worlds for commanding good keywords is fierce would be an extreme understatement. In fact – and I’ll say a little more about this at the conclusion of this article – if you’ve been trying to compete solely by winning good “organic” […]

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5 Off-the-Wall Tips to Boost Your Small Business

I’m a collector. Some might call me a hoarder, but I haven’t filled my living room with boxes of unopened Hummel figurines purchased during any late night cable shopping sprees. No, I collect business tips. Usually they are big enough that they can command an entire article in this space. However, sometimes I end up […]

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How to squeeze maximum value from your blog

To be successful, small business owners must learn how to get the most value out of every dollar they spend and every ounce of effort they invest in a project. However, one of the reasons many small businesses have unsuccessful blogs is because they fail to get all the value from the work they put […]

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Small Business Gets a Voice on Over Regulation. Finally.

The cost of government regulations is staggering and it’s a cost that only goes one way: Up. I just clicked over to the Federal Register website, where you can search and access regulations published since 1994 and on one single Monday, 26 new rules were published. There’s an old saying about “the straw that broke […]

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A List of Crowdfunding Platforms and Related Services to Mark the New SEC Rules

Good things come to those who wait. Will this proverb prove true for the new crowdfunding regulations that took effect today (May 16, 2016)? You can get all the details on the U.S. Securities and Exchange Commission website (SEC), but the main upshot of today’s changes is to open crowdfunding investments to non-accredited investors, meaning […]

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