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Train your team in these important marketing skills

Do you wonder what kind of training you need for yourself, or what kind of training you should provide for your team? The folks at Venngage shared an important infographic with me recently and for many small business owners, it can shed a little light on what kind of skills you and your team should […]

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What’s the best online title generator? We put them to the test…

When I started to research online title generators, it dawned on me that they are a bit like your coccyx – pretty much everyone has one, but no one pays much attention to them. (Did I send you to your online dictionary for that coccyx reference? In case you don’t remember your high school biology, it’s […]

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4 Ways to Build Trust with Customers That Can Transform Your Business

“Make hundreds of dollars a week just by stuffing envelopes.” Remember that tiny ad that used to run regularly in virtually every newspaper’s classified ad section? I suppose a fair number of people answered the ad, otherwise they would have gone extinct quite quickly. However, most of us didn’t take the bait. Why? Because we […]

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This week in small business: Is your year-end marketing program in place?

The end is near! Yeah, I know. You’ve heard that before, but this time, it really is…if we’re talking about the end of 2016. I spotted my first “end of year priorities” article last week…and a lot more useful advice. Dig in. Marketing and sales The end (of 2016) is near so it’s time to […]

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Small business ideas with staying power

If you’ve been pondering small business ideas, you’ve probably asked yourself, “What’s the long-term outlook for that business?” That is, of course, the $64,000-question. In this curated lineup of small business ideas, I’ve approached that question from two angles: Businesses that never go out of style, and Businesses that fit the tastes and habits of […]

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Niche market examples and how to discover them

The riches are in the niches. You’ve heard this from me and probably from some others along the way. However, like a lot of truths, finding one of those niches with promised riches is easier said than done. The ironic part of this is that in order to think small, you first need to think […]

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Small Business Accounting: How much of it do you really need?

Entrepreneurs usually know very little about small business accounting when they launch their startup or local business. They’ve had an idea or see a problem that needs to be solved and they “go for it.” This can, however, be a huge mistake. The only way to really judge where your business is going and therefore […]

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Encourage your employees to drink on the job. (Really.)

Of course, I don’t want you to encourage your small business employees to drink alcoholic beverages on the job, but I do want you to encourage them to stay hydrated while they’re at work…and hopefully, this habit will carry over to when they’re away from their jobs as well. For the sake of your small […]

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This is the one article you can’t put off reading. Really.

September 6 was “Fight Procrastination Day,” so I hope you’re reading this the first day you came across it! Now, do you want to hear something funny? September 5 was “Be Late for Something Day.” Were you able to live up to the goal of that special day? I don’t know if I should give […]

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How to Get Your Mission Statement Components Right the First Time

“If you aim at nothing, you will hit it every time.” – Zig Ziglar. This quote from Zig Ziglar captures why it is critical to craft a good mission statement for your business. Your mission statement components will, in no more than a few sentences, define the reason your business exists and provide the “target” […]

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