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How To Find Your Ideal Startup

An acquaintance used to teach seniors in high school. He would ask them what kinds of careers they wanted to pursue. About half the boys would say that they wanted to get into the video game industry. Certainly there is money to be made in video games. But even this huge industry isn’t big enough […]

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Need to Meet the Mobile Marketing Challenge? Master This One Concept

One of the downsides of being involved in rapidly evolving industries that are connected at the hip to rapidly evolving technologies is a certain sloppiness in what is meant by various terms and how they relate to one another. Right now in marketing there is quite a lot of “blurring” between mobile marketing and local […]

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This Week in Small Business: Don’t kill your startup and start thinking about Generation Z

Survey the news, trends and tips savvy small business owners have been following this week: Entrepreneurism and Startups 2015 style “Startups don’t die, they commit suicide” and other startup Secrets and tips from America’s coolest young entrepreneurs…illustrated! Some small business owners think creating an entrepreneurial culture is one of their most important goals for 2015. […]

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How To Be a Lucky Entrepreneur

One of my favorite thinkers, good old “Anon,” once said, “The harder I work, the luckier I get.” Generally, entrepreneurs agree with that statement, as a recent survey revealed. Another study of entrepreneurs that I saw said that entrepreneurs are more likely to find success on their third startup attempt. That statistic alone shows us […]

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How to Harness the Power of Real-Time Financial Advice

We recently discussed points to consider when selecting a person to do the taxes for a small business. I pointed out that it’s critical to find someone who is in business all year long, rather than someone who concentrates on working mostly during the tax season. I was trying to stress how important it is […]

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Employers Beware of Cyber-Bullies in the Workplace

The increased use of social media platforms may be affecting your company’s morale. A recent study from AVG Technologies finds the mis-use of social media infiltrating the workplace with negative effects. Over half of those employees surveyed believe their company is responsible for online behavior of co-workers, but 25 percent say they aren’t protected from cyber-bullying within existing company policies.

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Is a Tele-Commuting Employee Right for Your Small Business?

Q.  I’m thinking of hiring an employee, but the person I have in mind only wants to work from home.  I’m not real comfortable with that.  How will I know she’s really working? THE Small Business Expert:  When I work from home, I get an incredible amount done. Because there isn’t anyone to interrupt me […]

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Business Travel Tips for the Holiday Season

Business travel doesn’t stop during the holidays. Believe me I know. In fact, you may find yourself traveling more as you try to wrap up year-end business. Although many who don’t travel for business often think business travel is glamorous, those of us who do it on a regular basis know it’s anything but glamorous. Particularly during the holidays when the number of non-business travelers increases, traveling for business can be gruesome. Here are some tips to help you keep your holiday business traveling nightmares at bay.

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Happy Thanksgiving From THE Small Business Expert

This year is a fun Thanksgiving for me.  My husband and I are going to the Macy’s Thanksgiving Day parade in New York (something that has been on my bucket list) then enjoying a decadent Thanksgiving dinner at a fabulous New York restaurant.  While I’m grateful to get to enjoy this fun-filled day, I’m also […]

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Small Business Lessons Learned The Hard Way.

In addition to an author and small business expert, I’m also a licensed attorney.  Although I don’t practice law anymore, when I did I specialized in helping small businesses get started on the right foot.  However, for every small business owner who sought my counsel, there were probably hundreds who didn’t because they didn’t want […]

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