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For cost and coverage control, take this online health care tool for a test drive

By Susan Solovic, THE Small Business Expert Editor’s note: This is a sponsored post by UnitedHealthcare; however, all thoughts and opinions are my own. One of the things that has come to light in recent years is how little consumers really understand about health insurance. If you go buy a new car, before you leave […]

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Online health insurance tool eliminates ‘pain points’ and improves cost control, employee loyalty

By Susan Solovic, THE Small Business Expert Editor’s note: This is a sponsored post by UnitedHealthcare; however, all thoughts and opinions are my own. We continue to read about the wrangling over healthcare legislation in Washington D.C. with politicians on both sides of the aisle claiming their ideas will make things better for U.S. workers. […]

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Bring Simplicity to Your Small Business

I was reviewing a calendar of various “special days” recently and I noted that a few weeks ago it was “National Simplicity Day.” I guess things were a bit too hectic in my life to notice it at the time… Sorry. Generally, I load these pages up with things you need to do to push […]

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My SEO secret: Evergreen lists

A blog is the utility player in a successful website. Here are just a few of the major roles a good blog plays: It boosts search engine optimization. It builds relationships with customers and prospects. It pairs nicely with your social media marketing program. It establishes your authority. Those are some of the benefits of […]

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Thinking startup? Consider these three special U.S. states

People migrate to where the jobs are. Similarly, it’s generally a wise strategy for entrepreneurs to migrate to where it’s easiest to found a business. If that’s true, what should you be looking for? I suggest that you want a state with a good overall climate for business where you can easily find banks willing […]

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How to make benign neglect work for you!

The other day one of the morning shows did a segment on men’s socks, an area of commerce which has seen little change over the years. Until recently, men’s socks came in three styles: boring, dull, and bland. The last major innovation to push the “sock envelope” was the Argile sock, and the invention of […]

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4 Steps: How to business network successfully

I’m a big believer in business networking and it’s a topic we’ve looked at from several different angles over the years. Whenever we talk about networking, business professionals understand it’s importance and realize that it’s a big topic. It’s for those reasons that I’m going to break it down into some fundamental components today, because […]

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7 Tips for Creating the Best ‘About Us’ Content

Entrepreneurs who are successful at fundraising understand one overarching principle: Investors put their money in people, not in business plans. At the end of the day, the top venture capitalists invest in the people they believe in. Folks with fantastic ideas and business plans can walk through the door, but if the investors don’t believe […]

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Revealed: The Science of Small Business Success

If you roll a ball along a flat surface, it will simply continue in the direction you’ve pushed it, unless it hits something – or something hits it – to change its course. People are basically the same. We continue along the path we’ve chosen unless something outside of ourselves changes our direction. We are […]

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The four requirements for a sales team to succeed on ‘auto pilot’

In a previous post, I outlined how many small business owners and solopreneurs alternate between looking for clients and working for clients. When they’re busy with projects, they stop filling their sales funnel with prospects. To break this cycle, you need to automate funnel filling and there are two modes of automation: setting loose a […]

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This Week in Small Business: Let’s Keep Score on the 2016 Predictions!

Articles over the last month or so have been looking back to 2015. This week many writers are making their predictions for 2016. Would someone please keep score and report back? Leadership, management and productivity Small business owners have been having trouble finding good employees for quite some time. Learn how to use employer brand […]

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Four Reasons You Need to Launch Your Startup Early

Talk to successful veterans of the startup world and one piece of advice most will give you is to launch your startup early. Let’s unpack this a little. I suppose we could say that there are three possible times to launch your startup: Early, Right on time, or Late. We can eliminate “late” because by […]

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