Have you seen the “Top reviewer” badge as you’ve browsed customer reviews on Amazon.com? Comments and ratings from top reviewers tend to carry more weight because consumers feel that these reviewers are serious about their assessments. Top reviewers demonstrate a level of commitment significantly above that of occasional reviewers so they have something of a […]
Any home services small business needs to be aware of critical changes in online marketing and local search. These changes could cause you to lose business overnight, or – if you take advantage of them – make you a premium provider of home services in your area. Before I get into some important specifics, let me […]
No matter how small your town is, there’s a good chance you have some local performing art groups. This could be a local theater group or a dance company, for example. If you pay attention throughout the year, you’ll notice that they all use a tried-and-true promotional strategy to sell more tickets: They often stage […]
A funny thing is happening as Internet speeds get faster and faster – users are getting less and less patient. I think this is even more dramatic in the mobile world, because when people are using their smartphones for information while they’re out in the community, they are often trying to get somewhere or accomplish […]
A colleague of mine was browsing through her Facebook news feed the other day when she saw a picture a FB friend (who lives across the country) had posted. The picture was of a colorful Mexican restaurant front with a sign in the window that said, “Soup of the day: Tequila.” She recognized it immediately […]