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Tag Archives: advertising

The five experts you meet in digital marketing heaven

Although it originated in an African proverb, Hillary Clinton can be credited with popularizing the phrase, “It takes a village,” when she published a book by that name back in the ’90s. But not only does it apply to raising children, in today’s complicated business environment, it applies to marketing and specifically digital marketing. It […]

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7 excellent branding opportunities you have right now

What do Wrigley Field, Trump Steaks, and NASCAR vehicles and drivers have in common? They are all examples of opportunity branding. The ballpark where the Chicago Cubs play got the name Wrigley Field way back in 1926 to honor the team’s owner, William Wrigley Jr. The fact that Wrigley also made the popular chewing gum […]

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Discover the Yin and Yang of marketing alliances

There is strength in numbers and if you can form alliances with other businesses, you can grab some additional marketing strength. Earlier this year, I outlined a system and some tools you can use to find other businesses that are wooing the same social media audience as you’re trying to get onboard. Today, I want […]

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How to bring your product or service to market

Books and entire business school masters classes have been built on the topic of how to bring your product to market, but my purpose here is a little different. These extensive courses and lengthy books start from the point of having an idea, dealing with patents, getting it manufactured, and all the other steps before […]

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Native Advertising: The Key to your Competitive Edge?

In a 2014 Copyblogger survey, nearly half of the respondents didn’t know what “native advertising” was. Are you in the group that doesn’t know what native advertising is? The survey, as I understand it, measured the general population, but for purposes of our discussion I want to break that down into two groups: Small business […]

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Five Text Ad Mistakes You Can’t Afford to Make

By Tamara Weintraub Search engine advertising is a great way for local businesses to drive generate leads, but with over 1.2 million advertisers using pay per click advertising, the competition on search engines is fierce. Not only do your text ads need to stand out, but they also need to avoid these text ad mistakes that can cost […]

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What You Can Learn From the Facebook Buy Button

When talking about global economics, for years it has been said that “when the United States sneezes, the world gets pneumonia.” I don’t know if that is quite as true today as it was 10 years ago, but in the social medial world, Facebook is the “United States” and whenever it does something, the whole […]

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Direct Mail Marketing: Is It Dead?

The other day I got a big envelope in the mail. I knew it was a direct mail marketing piece of some kind. Although I usually toss these immediately, I opened this one up. Inside was a sample of a 39-cent pen with my company’s name imprinted on the side. It’s not exactly the way […]

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The Right Message to the Right Audience – Key to Small Biz Marketing Success

It’s so simple — yet brilliant.  “Any time.  On Time.  All Time Air Conditioning.” I saw this van in the parking lot of a gas station in West Palm Beach, Florida.  The temperature was in the mid-90s with extremely high humidity.  Think about what happens when your air conditioning goes out during the height of […]

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How to Choose the Best Business Card Provider

Business cards are an essential part of starting your new company, but which company is the best choice for you? For the small business, MOO.com gets our vote, but let’s take a look at the details for big budgets, small budgets, and everything in between. Vistaprint MOO 99designs.com Local Printer Rating 4.5 stars 5 stars […]

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