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Tag Archives: adwords

Check out Bing’s video series and ad budget friendly conversions

If you could lower you online ad cost per conversion by more than 60 percent, would you do it? I’ve long heard that advertising on Bing has some advantages over Google’s AdWords program, so the other day, when I received some information from Bing, I decided to look at the platform more closely. The first […]

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Is Your Next Small Business or Side Hustle Ecommerce Drop Shipping?

There are a lot of people making money selling products today without ever having to touch the products themselves. Drop shipping and Fulfillment by Amazon (FBA) are two popular ways to do this. Drop shipping is the focus today, although we’ll touch on FBA. If you need to know the basic drop ship model, the […]

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How to Use Mass-Customization to Broaden Reach, Boost Bottom Line

While we know that “one size fits all” is seldom – if ever – true, we know that in sales the more people who are good fits for our products and services, the more profitable we’ll be. This fundamental truth has created what we call “mass-customization” and it’s a strategy that everyone from retailers on […]

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Big Business Marketing Tips for Small Businesses

By Jeffrey Hayzlett Marketing for small businesses is just like marketing for major companies. The only difference is the number of zeros in the marketing budget. The strategies, tactics, and goals are all the same though: to reach new customers, increase revenue, and build brand loyalty (and equity). How can small businesses replicate big business […]

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Five Text Ad Mistakes You Can’t Afford to Make

By Tamara Weintraub Search engine advertising is a great way for local businesses to drive generate leads, but with over 1.2 million advertisers using pay per click advertising, the competition on search engines is fierce. Not only do your text ads need to stand out, but they also need to avoid these text ad mistakes that can cost […]

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