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Tag Archives: analytics

What digital marketers can learn from the baseball playoffs

I’m no expert in baseball, but I’ve noticed something that happens every year during the major league baseball playoffs: When the series is on the line, managers use their best pitcher even if he hasn’t had the amount of rest required between starts. How does the manager know who is best? If you have any […]

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Are you letting your analytics mislead you? Don’t make this common mistake

If you want to get to the important truth, you need to dig more deeply. That wisdom applies to life in general, but it’s especially important in business analytics. With the power of the Internet and all the software that we depend on each day, we are able to access all kinds of “analytics” and […]

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How to use Twitter analytics to find the best times to tweet

I like how easy it is to get to Twitter analytics and get some quick overviews of what has worked and what has bombed. Discovering your top tweets, top mentions, top followers, top media tweets, and the like is all summed up for you. However, I’ve always wanted to know the most productive time of […]

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5 Essential Actions to Get Better Results from Your Website This Year

The New Year is a great time for setting both personal and business goals. While your business’s website probably won’t help you lose weight or exercise more, it is a key player in helping you meet sales and marketing goals. Often, businesses focus primarily on driving more traffic to their websites. However, traffic alone does […]

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