Any home services small business needs to be aware of critical changes in online marketing and local search. These changes could cause you to lose business overnight, or – if you take advantage of them – make you a premium provider of home services in your area. Before I get into some important specifics, let me […]
If you’ve ever wished you could get your small business in front of decision-makers at federal agencies or large companies, now is your chance to learn. Now is your chance. During National Small Business Week, June 16-21, the U.S. Small Business Administration is hosting three business matchmaking events. Matchmaking allows small businesses the opportunity to […]
Thanks to the Internet, we can find out with a click of a button if anyone has had a bad experience with a product, a service, a small business or a local professional. A number of websites have sprouted up to provide a forum for online reviews. Some, like Angie’s List (www.angieslist.com), charge users a small fee in order to weed out bogus reviews. Most of these sites, however, including Amazon.com and Yelp.com (www.yelp.com) are free, which encourages anonymous postings. While most of these postings are valid and genuine, there’s a temptation for people with an “axe to grind” to post false reviews knowing they cannot be tracked down.