Are you a night owl or a morning person? If you’re more active at night, there’s a decent chance you’ll also be more inclined to respond positively to that coupon or special offer you just found when you started to go through your email. That’s one of the conclusions you might make after you check […]
In today’s diverse marketplace, successful small business owners offer products and services that appeal to a wide range of people. You probably know that. But success also requires attracting and retaining loyal employees. Small business owners who offer flexible benefit programs will have a competitive edge in recruiting the strongest candidates for any job. But […]
According to a recent report from the Ewing Marion Kauffman Foundation, entrepreneurial activity is down overall for the second straight year. The only exception preventing this from being an “across-the-board” phenomenon is older Americans — Baby Boomers — who registered an uptick in their rate of startup creation. There are a variety of reasons older […]
As fast as Baby Boomers exit the workforce, Millennials—those born between 1980 and 2000—are coming in. Small businesses need to know how to recruit and retain Millennials, aka Generation Y. Owners and academics are both weighing in on this issue, so we’re getting some good practical advice as well as a theoretical overview of the […]