Tag: brands

Which bottom-line booster is right for you: Upsale or Upscale?

The sales strategy of upselling is fundamental to business, and there are various ways it can be accomplished. When a customer is making a purchase, the sales rep can suggest additional items that would complement the core purchase. Another common approach is to find a more expensive item that better fits the customer’s requirements. Any […]

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The One Essential Marketing Tactic U.S. Brands Are Missing

Marketers in the US have been big believers in visual branding using carefully designed graphic standards to convey their core identity. Sound has been overlooked. In past years, the primary audio-related question facing marketers has been what music to use in a TV or radio campaign. Often an afterthought and usually licensed from popular music, this […]

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