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Tag Archives: brick and mortar

How Your Brick-and-Mortar Business Can Compete with the Internet

It’s summertime, summertime, sum, sum, summertime. Great times for your local pool supplier, right? Maybe Not: “I own a swimming pool company with two retail outlets. We also build and custom design pools. My big problem right now is that there are companies out there selling pool products and supplies wholesale on the Internet. They […]

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KEEPING “SHOWROOMERS” OUT OF YOUR SERVICE BUSINESS

One of the biggest threats to any “brick and mortar” retail business these days is the customer known as the “showroomer.” You know the type, and I’m willing to bet you may have even done this yourself on occasion.  A “showroomer” is someone who visits a store, examines the merchandise at great length, asks dozens […]

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