By Bruce Hakutizwi If managing your entrepreneurial business is dragging you down and if work is starting to seem unfulfilling, perhaps you’ve lost sight of the passion that initially enticed you into entrepreneurship. The job may not have changed much, but how you approach it probably has. Follow a few simple steps to reinvigorate your […]
By Bruce Hakutizwi You’re a business owner with an unexpected cash injection of $5,000 earmarked for marketing spend. So where do you spend it? Don’t put it all on your Facebook account or into billboard advertising, newspaper spreads, or anywhere else just because that’s what you’ve always done. Marketing spend should be allocated not to […]
By Bruce Hakutizwi Whether you’re forging a relationship with prospective customers or strengthening links with existing ones, the quality of your business communications will have a profound influence on your brand reputation. A coherent communications strategy will guide not only what you say, but how you say it. This means choosing the right channels – […]