Nearly every day, someone asks my advice on the best way to promote their business or themselves. I get the question at speaking engagements, at the office and, yes, sometimes at home. I don’t mind at all, because I’ve always got a good answer: Write a book. “A book?” some say — with obvious horror. […]
“Do you have a card?” How many times have you been asked that question when you meet someone new? Business cards are a traditional part of doing business. They have been around for years and it’s easy to take them for granted. That’s particularly true in light of of all the popular social media platforms today that in many respects could easily replace the old faithful business card. Yet the business card remains a fixture in the business world.
Email marketing is an smart and effective way to build your small business. But it can also alienate a potential customer if not managed appropriately.
The average worker gets approximately 147 emails a day and deletes nearly half of them. In general it takes a little over three seconds to delete unwanted emails — over the course of a week that time adds up and eats into your productivity. Many of the emails that wind up in the trash are unsolicited which is annoying and a waste of the recipient’s time.