Tag: change agent

Lessons from the Trump campaign you can use in your business today

Whether you voted for him or were adamantly opposed to him, you probably agree that Donald Trump’s campaign for the presidency – starting in the early days of the primaries – was unorthodox and its success unexpected. The level of shock and surprise among the political “experts” peaked on election night when he notched an […]

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Success Stories Create Emotional Attachment to Your Brand: Guest Blog

With each one narrowcasted for a target audience, and without sounding like an infomercial, a Success Story inspires people to act. Each story demonstrates how you’ve tackled challenges similar to theirs with solutions that produced desired results.  As a retention tool, success stories remind customers of what you did for them. Brand your company as […]

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