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Tag Archives: community relations

Strengthen YOUR Organization’s Brand in YOUR Community

By Dan Coughlin A strong brand attracts customers to you and makes the sales process much easier. A strong brand is a crucially important factor in generating sustainable, profitable growth. No organization owns its brand. The brand exists outside of the organization and inside the minds of customers and potential customers. The best you can […]

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How good branding runs deeper than graphics and typography

Have you seen what Amazon is doing for Goodwill? You take an old Amazon box, fill it with items you want to donate to Goodwill, print out a label via the Amazon website, slap it on the box, and take your donation to the post office for mailing to the charity. This is a convenience […]

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Act, Don’t React: Five Tips to Create a Great Online Reputation

The best defense is a good offense. If you live in a household where TV football broadcasts provide the normal Sunday afternoon ambiance this time of the year, you probably hear that truism almost every week. But while it’s generally true that the best defense is a good offense in football, it’s even more true […]

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