The old adage that “knowledge is power” is more important to online marketing that almost any other endeavor – especially when you’re trying to catch up to and overtake your competitors. To get the ball rolling on this accumulation of knowledge, let’s start with a simple exercise to see exactly where you stand: Do one […]
There are a lot of jokes that contain the line, “I’m from the government and I’m here to help you.” But putting the satire aside for a moment, the Small Business Administration website can prove very helpful for established, new and proposed small businesses, and I want to point you at a free tool you […]
Local small business retailers have been witnessing this scene for a few years now: Shoppers roam their aisles finding good merchandise. They scan the barcode on their smart phone and then use a price comparison application to see if they can find a better deal…often online. The routine is called showrooming; if the search starts […]