One of the most often asked questions is “How long does it take content marketing to work?” The simple answer is that it takes a while, but I want to break this down into two major categories of content marketing so you can appreciate how content marketing works. Here’s how I’m going to divvy this […]
No matter how small your town is, there’s a good chance you have some local performing art groups. This could be a local theater group or a dance company, for example. If you pay attention throughout the year, you’ll notice that they all use a tried-and-true promotional strategy to sell more tickets: They often stage […]
You know it’s been a good week for small business articles when one features a 65-year-old handgun and Taser packin‘ grandmother who runs a bail bond business from her home office! Leadership, management and productivity Consumer goods entrepreneur and startups specialist Toby Nwazor outlines five ways small business owners sabotage themselves without knowing it. If […]