By Shep Hyken Lately, I’ve been asked about loyalty programs. Any company can create a loyalty program. But, there is some confusion around what exactly a loyalty program is. A Wikipedia definition of a loyalty program summed it up well: Loyalty programs are structured marketing strategies designed by merchants to encourage customers to continue to […]
A friend remembers working at home on his computer one day casually looking out his front window when he saw an elderly woman walking down the sidewalk, past his house, completely naked from head to toe. He called 911 and it turned out that his wasn’t the first call reporting the woman. That was 20 years […]
You want your customer loyalty program to be the talk of the industry, right? You want every blogger discussing what you did. After all, you want your 15 minutes of fame, and it’s a lot easier to get it when you’re piloting the Hindenburg than when you’re at the helm of a smoothly running business. […]