When everyone in your business is an expert in the art of follow-up, you are a long way down the road to success. Follow-up is one of the artful skills and required tasks that cuts across several aspects of your operation. Follow-up is required: * With prospects considering a purchase, * With customers after they […]
I’m a shoeaholic. I also hate to pay retail for anything. So I’m a frequent shopper at several of the discount designer shoe stores. If you shop at these stores, you’re probably familiar with their customer loyalty programs. You earn special rewards, such as $5 or $10 off, based on your spending activity. Recently, I […]
You’re a small business owner, not a collection agency. You’re probably not all that good at or fond of dunning customers who don’t pay their bills on time. Unfortunately it’s a real problem and that reality should motivate you to become an expert in keeping your cash flowing in a timely manner. First, you need […]
There’s an old saying in business: Nothing happens until you sell something. But with a tight economy, it’s getting tougher and tougher to get your foot in the door and make new sales. After massive lay-offs most companies are understaffed. As a result, employees have less time and tighter budgets. Direct mail pieces and letters […]
A few weeks ago, I received an email from a frantic new business owner. One of his clients – a very large company — had an outstanding invoice that was 90 days past due. Concerned and cash-strapped, he wanted to know what he should do. “Calm down,” was the first advice I gave him. During […]