In an article in Booz & Co’s strategy + business entitled “A Sweet Victory,” Reed Holden and Mark Burton highlight Hershey’s victory over Nestle in the Krackel vs. Crunch war. Using an aggressive pricing strategy, “…a 30 percent trade discount on Krackel where other brands hovered in the 5 to 10 percent range,” Hershey drove Nestle from […]
I travel every week, and I often schedule a car service to go to the airport. The last several times I’ve gotten the same older gentleman who is charming without being over-bearing with conversation. (I don’t like too much chit-chat.)
When we get to the airport, I ask “What do I owe you?” Each time I get the same response, “Pay me whatever you like.”
As a business owner, I’m sure you understand the importance of marketing so I hope you’ll forgive me if I share some exciting news. This Sunday, August 8, 2010, at 10:00 a.m. CST, I am kicking-off a new small business television show on Fox 2 – KTVI-TV. The show is called “It’s Your Biz with Susan Solovic,”. It is a half hour program produced exclusively for small business owners, entrepreneurs and people who are still dreaming about being their own boss.