It’s easier to reach people today than ever before in history. However, that is both a blessing and a curse. Why? Because if it’s easier for you to reach people, it’s also easier for everyone on the planet to reach people. This leads to email overload, sensory overload, Internet addiction, tech burnout, and all kinds […]
The riches are in the niches. That’s a truism I often cover in great depth when I’m doing a keynote presentation for an industry group or business conference. I also discuss the importance of differentiation. Niche marketing and differentiation are closely related, but not the same, and to mistake one for the other can be […]
“If I had asked people what they wanted, they would have said faster horses.” – Henry Ford By bringing mass production to the manufacture of automobiles, Ford created a new market. I’m certain that if you think about it for a few moments, you can come up with other companies that have essentially created new markets […]
A friend remembers working at home on his computer one day casually looking out his front window when he saw an elderly woman walking down the sidewalk, past his house, completely naked from head to toe. He called 911 and it turned out that his wasn’t the first call reporting the woman. That was 20 years […]
The popularity of emoticons and emojis is no accident. Further, Facebook’s desire to cash in on emojis is no accident either. All of these phenomena are testimony to the fact that we are hard-wired to be emotional beings. Let me ask you a simple question: Have you ever had an argument in your life and […]