The gig economy, the experience economy and checking your list to see who has been naughty and nice are just a few of the useful topics covered in this week’s curated content. Leadership, management and productivity It looks like small business owners are pretty much loving Facebook as an advertising vehicle and are propelling the […]
The other day I got a big envelope in the mail. I knew it was a direct mail marketing piece of some kind. Although I usually toss these immediately, I opened this one up. Inside was a sample of a 39-cent pen with my company’s name imprinted on the side. It’s not exactly the way […]
Direct mail can be a very effective way to communicate with customers and prospects. Whether you are trying to promote your organization’s new product launch, entice customers to visit your store or just build brand awareness, a well-planned direct mail piece can yield desired results. One-to-one marketing using direct mailers remains impactful, even in today’s […]
One of the things I love about what I do, is getting to meet amazing, successful business owners from across America. So I decided to start profiling some of these “FOS” — Friends of Susan — so you can meet them too. My first FOS blog post takes us to the West Coast.