If 2016 holiday spending taught us anything, it underscored a message every retailer needs to understand and act on: Sales are moving online and moving to mobile. Failing to appreciate and strategically respond to that fact will doom many retailers – from the corporate giants to the local small businesses. It is already clouding the […]
In the early days of the iPhone, we heard the catchphrase, “There’s an app for that,” every time we turned around. Today, the apps are even better, and armed with the collection I present here, you can accomplish virtually anything required to achieve digital marketing success. I’ve tried to limit this to apps and services […]
Retail strategies to snare the impulse buyer have been a major part of the shopping experience since forever and a recent pact between Twitter and Amazon is pushing impulse buys deeply into the virtual world of social media. Imagine this scenario: You’re perusing your Twitter feed and you come across a sponsored tweet featuring a […]
Is anyone shocked to discover that consumers opt to do business with the seller offering the lower net price when they are shopping for a particular item? If that was the only thing a recent Ohio State survey found, it wouldn’t be news. But this particular research was looking at the impact of sales tax […]
Last week I was privileged to speak at the first annual Phoenix eTailers Conference, hosted and organized by e-commerce expert and podcaster Melinda Jackson of RRB Radio. If you are selling merchandise on eBay, Amazon, Etsy, or one of the other online retail platforms, here is some state-of-the-art wisdom—and some cutting-edge resources—from speakers at the […]