When you’re trying to sell something, you want to have answers ready for any question that may come up. It’s an impossible – but good – goal to have because if you take it seriously, it forces you to understand what you are selling and who you are selling to. Further, whether you’re selling a […]
After badly hitting a golf shot one day, comedian Tommy Smothers said, “I’m going to write a golf book: The 99 Things To Remember at the Point of Impact.” Duffing your elevator pitch can put your head in a similar place. There were so many things you wanted to say, but you had so little […]
Famed author Mark Twain said, “Many a small thing has been made large by the right kind of advertising.” But advertising can be expensive. And in a tight economy, many small businesses cut their marketing budgets first because of cash flow concerns. However, when times are tough, it is even more important to keep your business brand front and center. Small business ideas to help you succeed.