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Tag Archives: email marketing

Try this New Year’s resolution to boost email marketing 🔥

Let’s make a New Year’s resolution together: Let’s agree to experiment with using an emoji or emoticon in the subject line of an email marketing piece or email newsletter. Okay? 👌 According to some numbers published by Experian, 56 percent of the brands who are working with these kinds of graphic symbols in subject lines […]

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19 Shocking Sales Stats Everyone Needs To Know (#Infographic)

By Andrew Gazdecki Selling is tough. There’s no doubt about it. You have to be on top of your game, and in order to stay on top of your game, you have to know how to play. One way to make sure you are capitalizing on all the sales opportunities out there is to pay […]

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How to make your small business website a powerful business website

I estimate that only 20 percent of all small business websites are really flexing their muscle – and I’m being generous with that 20 percent figure. This is even more dramatic when you consider that about half of all small businesses don’t even have a website yet. If you do the math, you’ll see that […]

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Why Your Email Open Rate Tanked and How to Fix It

By Ray Manley The email open rate story I’m about to tell is true. I’d like to say that the names have been changed to protect the innocent, but since this is a situation where it’s hard to tell the innocent from the guilty, I can’t make that claim. Ultimately, you must decide which is […]

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6 Tips For Writing The Best Sales Email

By Mary Walton Using email to get your customers’ attention is still a great way of communicating with them, but their inboxes will be full of messages from your competitors, who have had the same idea. How do you stand out from the crowd and get them to read your email? These 6 tips will help […]

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The Three Proven Rules for Email Marketing Success

We recently ran a series on how to put your sales on autopilot, and included among those three articles was one that featured several handy apps and plugins. The purpose of some of the apps mentioned – they were landing page apps – was to help website owners collect email addresses or other prospect contact […]

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Need to build your email list? Try these tips for adjusting your opt-in popup timing

Unless you have one of the best opt-in pages, forms, and popups you aren’t gathering all the email addresses you need to succeed. There are a number of variables you must experiment with to discover the newsletter opt-in best practices. Today we’re going to look at one (actually more like one and a half): the timing […]

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This Week in Small Business: 15 tips and tricks, $15 minimum wage and 15 lousy industries

Fifteen seems to be a magic number this week. We have 15 SEO tips and tricks, the 15 least profitable industries and the impact of a $15 per hour minimum wage in San Francisco. Need more than 15? How about 53 great ideas for blog posts? Leadership, management and productivity Are you talking to your […]

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Inexpensive apps to put your sales on autopilot

The goal of this series is to help the small business owner or solopreneur who is strapped for time keep prospects coming into the sales funnel. We discussed how to add to your sales team in a way that sets you up for success. If you have a “well oiled” sales team, the process will […]

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Everything I Know About the Best Sales Emails I Learned From the Republican Debates

I’ve lost count of how many debates there have been featuring the Republican and Democratic candidates vying for their party’s presidential nomination. But I do know one thing: Most voters made up their minds after the first few debates. It’s the same thing with email marketing. The best email marketing campaigns are short. Prospects only […]

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