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Tag Archives: email marketing

Try this ‘secret’ strategy to build your email list

Over the years, we’ve gone into great depth on email list building. Of course, the use of popups and similar strategies continue to be the fundamental ways to build your list. There are other places you can encourage email list signups that are often overlooked by your competitors. They probably won’t tally as many signups […]

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Email Marketing…Celebrity Style

By Lindsay Dicks Email marketing is a powerful tool. And these days, it’s accessible and affordable for businesses of all sizes. However, there is a big difference between doing email marketing and doing it well. Successful email marketing campaigns generate leads, improve customer loyalty, and contribute to a powerful personal brand. On the other hand, […]

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This free email marketing tool can make your life easier

Small business owners are always on the lookout for a good email marketing tool that will greatly simplify their job. It’s often the case that a business owner will invest a great effort to get an email list going and then drop the ball by not engaging it regularly. Any email marketing tool that can […]

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Email marketing secrets: Use your RSS feed for instant content

Wouldn’t it be great if you could get content into your email newsletter without lifting a finger? Wouldn’t it be even better if you could automatically create and send newsletters with fresh content without having to put the newsletter together yourself every time? If you have a website and publish blog content on a regular, […]

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Email marketing graphics: Opposites are attractive

I always find it interesting when seemingly opposite strategies can be successful in a given situation. We see this today with email marketing graphics. Some businesses invest a great deal of time and effort crafting beautiful emails that are loaded with gorgeous images. Other businesses are sending nothing more than the most plain, text-only newsletters. […]

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5 keys for an effective email campaign

By Bria Pierce Perhaps you have sent an email to your clients only to receive no response. The first questions that come to mind are where are my campaigns going wrong? What makes them ineffective? An email campaign is a list of planned steps used to create marketing emails with an aim of generating responses from customers […]

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Try this New Year’s resolution to boost email marketing 🔥

Let’s make a New Year’s resolution together: Let’s agree to experiment with using an emoji or emoticon in the subject line of an email marketing piece or email newsletter. Okay? 👌 According to some numbers published by Experian, 56 percent of the brands who are working with these kinds of graphic symbols in subject lines […]

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19 Shocking Sales Stats Everyone Needs To Know (#Infographic)

By Andrew Gazdecki Selling is tough. There’s no doubt about it. You have to be on top of your game, and in order to stay on top of your game, you have to know how to play. One way to make sure you are capitalizing on all the sales opportunities out there is to pay […]

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How to make your small business website a powerful business website

I estimate that only 20 percent of all small business websites are really flexing their muscle – and I’m being generous with that 20 percent figure. This is even more dramatic when you consider that about half of all small businesses don’t even have a website yet. If you do the math, you’ll see that […]

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Why Your Email Open Rate Tanked and How to Fix It

By Ray Manley The email open rate story I’m about to tell is true. I’d like to say that the names have been changed to protect the innocent, but since this is a situation where it’s hard to tell the innocent from the guilty, I can’t make that claim. Ultimately, you must decide which is […]

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