You engineered a great idea, created a business plan, developed a product, and started a successful company. Now what? While you already have a target customer base in mind, you also likely want to explore ways to expand your audience, increase sales and set yourself up as a leader in your industry. How do you […]
Are you a big sports fan, or do you know any? If you’re a sports fan, you probably know that the real pleasure comes from seeing an event as it happens. Recording a game and watching it later just doesn’t create the same excitement. Even some of the shine is taken off Olympic events when […]
Update: Unemployment claims hit a 45-year low. This indicates a tightening job marketing, which makes holding on to your good employees even more critical. I have a two-part assignment for you: Decide how many special, engagement-boosting activities you would like to organize in 2018, and Put them on the calendar…in “ink.” By “special, engagement-boosting activities” […]
Do you know what’s really popular? Unpopular opinions. There was a trending hashtag on Twitter the other day that reminded me of one of the best strategies to improve readership on your blog. The hashtag was #confessyourunpopularopinions. Saying something that goes against conventional wisdom or is contrary to the majority of public opinion always attracts […]
I believe it was Seth Godin who, a few years ago, coined the term “connection economy.” The idea is that value is generated by making connections rather than pumping widgets out of the tail end of an assembly line. I might put a little sharper focus on this and say that for almost every small […]