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Tag Archives: engagement

How to tweak people for fun and profit

Do you know what’s really popular? Unpopular opinions. There was a trending hashtag on Twitter the other day that reminded me of one of the best strategies to improve readership on your blog. The hashtag was #confessyourunpopularopinions. Saying something that goes against conventional wisdom or is contrary to the majority of public opinion always attracts […]

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5 Ways to Boost Your Business Using the Connection Economy

I believe it was Seth Godin who, a few years ago, coined the term “connection economy.” The idea is that value is generated by making connections rather than pumping widgets out of the tail end of an assembly line. I might put a little sharper focus on this and say that for almost every small […]

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New Year’s Resolutions for Your Small Business

The new year is like a blank, new page. Your business can remake itself just as a person can, with New Year’s resolutions. Your business can always serve customers more thoroughly, and create a better, safer, work space for employees. When you raise that glass of bubbly this December 31st, think long and hard about […]

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How to Engage Generation Z

The rapid change in culture over the last decade, aided by constant technological advancements, caught many businesses and marketers off-guard when it came to talking to the generation now known as Millennials. In fact, many companies are just now adjusting their marketing strategies to cater to the age group. Those brands with foresight, however, will […]

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For Great Twitter Engagement, Pretend You’re in a Granite State Coffee Shop

As you have probably noticed, we’re heading into a presidential election cycle and that means we’ll be getting about 72X the news stories out of New Hampshire than we normally receive. One of the things I like best about this season, is when candidates and reporters head into New Hampshire’s local coffee shops to talk […]

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#MarchMadness: Fans, Players and Brands React on Twitter

Now that the #Sweet16 has been determined, it seems everyone is a fan of @NCAA basketball and can’t miss #MarchMadness. As the frenzy unfolds, fans go covert at work to catch the action; they come up with the best get-out-of-work excuses to play hooky; and they turn to social media to be a part of […]

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Social Media Customer Service: Reacting vs. Engaging

Most companies I work with have the social media customer service thing wrong. They typically monitor social channels like Twitter, Facebook and others and react to the comments, trying to respond and fix customer complaints. If all a company is doing is responding to customer complaints, well that is so… 2012! Within the past two […]

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5 Boredom Busters to Boost Productivity in Your Small Business

Here’s an interesting paradox for you: Boredom may be the biggest cause of burnout. Consider the times in your life when it has been most difficult – on a regular basis – to pull yourself out of bed in the morning. It’s very likely that those were periods when you have boredom breathing down your […]

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