How broadly do you define your business? We’re living in an age where business success is shrouded in a conundrum. Let me explain what I mean by that. Regular readers of these pages are well aware that I promote finding a niche for your product or service. The “riches are in the niches,” I like […]
Have you considered all your options for growing sales? You can think of the growth paths as points on a compass: North: Expand by adding higher priced offerings. South: Expand by offering a lower priced, entry-level offering. East: Expand your territory geographically. West: Expand your territory through exploration. Adding higher priced products or services In […]
By Melanie Luff Launching a new business is an exhilarating, if stressful, all-consuming undertaking. Just making it to the next stage – a reputable business with a steady income and established customer base – deserves a medal. But what if growth has stalled and things are starting to feel a bit, well, boring? Here are […]
They say that opposites attract, but the truth is deeper and more important than that simple observation. See if you remember this Tom Cruise line from the movie Jerry Maguire: “You complete me.” He was talking to Dorothy Boyd (played by Renée Zellwiger) and before he delivers the line he talks about how rough and […]
Ride on the shoulders of others! Read what Archana Madhavan learned during four years of non-stop data analysis. Discover what Zz Twainy found when he reviewed some 600 pitch decks! Leadership, management and productivity Don’t fly blind. Connect with a mentor ASAP – technology makes it easy. Be sure you include these seven operational details […]