There are a number Big-Biz-Small-Biz David and Goliath themed stories this week, and let’s be sure that the Bible isn’t the only place where David reliably wins! Marketing We’re always talking about thinking “outside the box.” Here are three marketing campaigns that took major risks and actually worked. If you woke up this morning thinking […]
August. Often called the dog days of summer. A fairly ordinary month. Vacation winds down, kids go back to school. Summer is ending but fall is still a little way off. But this August is extraordinary. A good portion of genius and certainly excellence in any endeavor is to be able to recognize the extraordinary […]
Disruptive innovation. Within the hallowed halls of the country’s top business schools, there’s a fierce debate raging over the concept of disruptive innovation. Some scholars even claim it doesn’t exist. If I can steal a line from former Supreme Court Justice Potter Stewart when writing his opinion on the landmark 1964 Jacobellis v. Ohio pornography […]
One of the things I love about what I do, is getting to meet amazing, successful business owners from across America. So I decided to start profiling some of these “FOS” — Friends of Susan — so you can meet them too. My first FOS blog post takes us to the West Coast.