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Tag Archives: Joe Calloway

One Percent Edge #Podcast: Joe Calloway

Join me as I launch my new Podcast. I’m overjoyed at having friend and outstanding business leader and mentor Joe Calloway as my first guest. Listen in… Do you feel like you’re perpetually chasing the next new thing in today’s world of business? Do you find this a little crazy? Change is happening faster right now than […]

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What are you reading? Business books to boost your success.

Today, January 23, is National Reading Day which was launched to encourage young children to read more. However, I think it’s a good time to give all of you a little nudge too. Today’s business environment is changing so rapidly that it’s nearly impossible to keep up, particularly if you aren’t exposing yourself to new […]

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Customer Driven Growth: Connecting Customer Experience And Business Growth

By Joe Calloway If you want to grow your revenue, grow your business, then take a look at your existing customers. That’s your engine to drive growth IF you are intentional, strategic, and tactical about creating customers experiences that create customer recommendations. HTC recently ran a TV commercial featuring the British actor Gary Oldman. Holding […]

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Get Caught Reading These Great Business Books in May

Sometimes the causes and topics that are honored with their own days, weeks or months are, at best, a little sketchy. But in May, we have something I believe we can all support: May is “Get Caught Reading Month.” I once heard a person say something to the effect that every important, history-changing idea comes […]

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A Waste of a Perfectly Good Meeting

People say we have too many meetings. As someone who has participated in thousands of corporate meetings over the past 30+ years, I have a slightly different view. I believe we don’t have nearly enough good meetings…productive meetings. We need more of those. What we have is too many ineffective, worthless, what-the-hell-was-the-point-of-that meetings. This can […]

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Way the hell out in the middle of nowhere…

Not all that long ago I read a review of a new French restaurant in Nashville. It’s called Chelsea Bistro and it’s just way the hell out in the middle of nowhere in a tiny community called White’s Creek. A long, fairly desolate drive. The review was noteworthy in its enthusiasm: When someone tells you there’s […]

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A Dangerous Assumption You May Be Making

I hear a lot today about how every business is really good, even great, at delivering on basic customer expectations.  The idea is that, because you and your competition are all so good at the fundamentals, what you have to do is focus on “extras” in order to win and keep customers. Wow. Talk about a […]

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When Life Imitates Joe’s Book. Or, I Told You So!

The first chapter of my book, “Be The Best At What Matters Most,” is about how Bill, the owner of Bill’s Burgers, is trying everything he can think of to get more customers. All the business books and speakers say that you have to be wildly unique, and have “wow” factors, so Bill does everything […]

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Nine Reasons I Bought From Her Instead Of You

Here are the nine reasons I bought from her instead of you. (Which in real life I wouldn’t do, because you wouldn’t make these mistakes.) 1. You sold sizzle. I’m buying steak. You gave me a list of the “wow” factors that make you cool, distinctive, and “different.” Your competitor convinced me that she had better […]

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It’s Not ‘Either/Or’ – It’s ‘And’!

Not long ago my friend Sally Hogshead (sallyhogshead.com) posted this on Facebook: “Being the best is not enough if nobody notices or cares.” She’s absolutely right. When Sally speaks to groups about how to be fascinating (and she is THE master of fascination), she often uses Jagermeister as an example. Who would have ever known about […]

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