How Not to Attract a Journalist’s Attention
Want to attract media attetion for your small business? You may be turning a journlist off by not managing your pitch professioally. Pitches should be newsworthy and appropriate.
Want to attract media attetion for your small business? You may be turning a journlist off by not managing your pitch professioally. Pitches should be newsworthy and appropriate.
Many of you know me as an entrepreneur — others as a journalist. In reality, I’m a hybrid. My company, SBTV.com, is an online media outlet for small business news and information. Additionally, I write for several national media outlets and I’m a small business contributor for ABC News. Therefore, I get hundreds of pitches every week. But I also pitch to the media to help build by business and personal brand. I see the process from a unique vantage point. I know what works and what doesn’t. So I decided to share a few insider tips to help you capture the media you desire.
America lost one of the country’s greatest and most esteemed journalists last week — Andy Rooney. I grew up watching Rooney and always loved his commentary on CBS’s 60 Minutes. He had an amazing ability to point out the obvious and absurd. He will certainly be missed.