It is increasingly difficult for businesses to stand out and demonstrate unique value in today’s information and product overloaded world. It seems the more you say and the more information you provide, the less impact you have. So many buyer choices make your firm or service sound remarkably, or unremarkably, like the next. So, how […]
Several news services and blogs were writing about the same subject recently and they caught my attention. They were discussing a study conducted by Zendesk and generally they were concluding that the more often a customer service agent says “sorry,” “please” or “thank you” the angrier the customer gets. One article put it like this: […]
Recently I spoke at an event with Barbara Cochran, the New York real estate mogul turned Shark Tank investor, and she said in her remarks, every time her back was up against the wall, she created a movie in her head of how see was going to succeed. She used the conversation in her mind […]