Who Owns Your Business Contacts?
Who owns the professional contacts you’ve made once you’ve left a job? Small business expert Susan Solovic discusses what employees and employers need to know. Photo: AP
Is Your Nonprofit Organization’s Legal Compliance Up To The Minute?
Last year, the New York State legislature adopted a law which completely rewrote the rules for non-profit corporations in that state. As the author/editor of a three-volume treatise on New York not-for-profit corporations (available only to lawyers, so please don’t go rushing onto Amazon.com hoping to buy a copy), I have spent the last three […]
When You Find Yourself in a ‘Gray Area’
Twice a year, I host a program for the New York State Bar Association targeting young lawyers who are looking to set up solo law practices. These people ask a million questions, and while there are clear answers to many of them, there are some that simply cannot be answered because there aren’t clear legal […]
3 Reasons Why Trademarks Matter
Many clients come to me asking whether a name or design is protectable and whether it’s worth the cost. Here’s my advice in a nutshell. 1. STRONG TRADEMARKS INCREASE THE VALUE OF YOUR BUSINESS. Trademarks can be words, designs or the two in combination. They are the first thing that differentiates you from your competition. […]
TWELVE MARKETING TOOLS MOST SMALL BUSINESSES DON’T GET RIGHT [PART 2 OF 2]
Here are more highlights from my conversation with Randye Spina, small business marketing expert and author of the book “Affordable Marketing Solutions: Proven Techniques to Profitably Market Your Small Business” (www.myaffordablemarketing.com): Signage. RANDYE: A while ago I saw a very expensive four-color standalone sign for a Mexican restaurant at a bus stop. The sign said […]