By Matt Cannon Confidence can be a powerful tool in business, and confidence comes with certainty. When you know you have all of the information you need to make a decision, you can make it with confidence. That’s why there’s no reason not to implement lead tracking and validation into your online marketing efforts. With […]
By Aaron Wittersheim Accurately measuring the success of your online marketing campaign is crucial. How else will you understand the effectiveness of your lead generation efforts? Unfortunately, a lot of businesses still drop the ball in that area. One sure way to fail at accurately measuring campaign success is to solely rely on the amount of […]
Dogs go “social” at cage-free daycare Watch Susan Solovic talk to Jeremy King, co-founder of The Watering Bowl, a cage-free doggie daycare and boarding facility. Solovic is a small-business expert, best-selling author, and media personality. She sits down with King to discuss how his business uses social media and other tools to offer exceptional […]
When it comes to lead generation, some methods work better than others. A 2012 Hubspot study found LinkedIn business pages are three times more effective at turning visitors into leads than both Facebook and Twitter. Further, several studies have concluded blogging increases website visitors substantially, which can subsequently lead to new customers in the process. […]
Marketing is changing. Consumers are smarter, well informed, and able to access the information they need as fast as it takes to reach into their pocket, hit one button, and speak into a microphone. Savvy small businesses have learned to adapt their marketing strategies with the ever-changing digital environment. They’re doing it with Lifecycle Marketing […]