Tag: lifetime value

Take control of your small business: Balance your CAC and LTV

Small business owners focused on merchandising for the next major shopping holiday and worried about making next week’s payroll often have a difficult time taking a step back and looking at longer-range goals. Failing to understand, form and implement a strategy for long-term success, however, will put you on a slow road to failure. There […]

Read Full Article

Do You Know the Lifetime Value of Your Customers?

Four in 10 senior executives in larger companies don’t know the lifetime value of their customers. That’s according to MarketingCharts who quoted a Forbes and Sitecore study that surveyed 312 senior executives in North American companies. Not only did 40 percent of the leadership surveyed not know the financial value of their customers, over half of them […]

Read Full Article