By Cliff Ennico When planning your social media marketing strategy, it’s important to make sure you’re putting your time where it counts. Social media can be a “time vampire,” and not all platforms perform well for every business. If your business is consumer-oriented (B2C), you probably spend a lot of time on Facebook®. If your […]
It’s become a common complaint: Small business hiring is difficult due to a lack of good and readily available talent. At the heart of this issue is the fact that when it comes to good sources of applicants, small business owners are usually at a handicap when compared to bigger employers. However, if you […]
Just like there are several newspapers on sale at your local convenience store, there are several social media platforms available to you every time you get online. Just the other day as I was in the line to checkout at the grocery store, one tabloid had a headline declaring that there was trouble in Sandra […]
This week’s collection of top articles includes guidance to help you decide between spending on people vs technology, info to get you up-to-date on Obamacare, and tips to show you the best way to approach your local media for free publicity. Leadership, management and productivity It takes people and/or technology to grow your small business […]
Who gets your social media contacts when you die? I ask the question partially in jest, but a very close variation to that query has become an important issue in law: Who gets the professional social media contacts when one of your employees leaves? The specific issue here deals with LinkedIn accounts. See if any […]