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Tag Archives: Liz Greene

3 Eco-Friendly Ways to Start the New Year

By Liz Greene Though corporate sustainability initiatives have been going strong for years, many small business owners have been reluctant to go green. They often think that their business is too small to make a difference or that making the necessary changes will be too costly. Not only is this line of thinking incorrect, it’s […]

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The Importance of Cultural Sensitivity Training for Your Business

By Liz Greene The term “cultural sensitivity” covers a wide range of skills, such as the ability to assess different cultures and determine how to approach and communicate with them effectively. Going a bit deeper, it also includes recognizing how some cultural differences can affect working styles and how to honor differences in a way […]

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How to Create an Office Environment That Works for Both Introverts and Extroverts

By Liz Greene Touted as the ultimate cooperative workspace, the open-office design has seen a surge in popularity since the late ’90s – but its promise of “innovation through collaboration” has proven to be a bit hyperbolic. Though extroverts have certainly thrived in these free-for-all office spaces, introverts have not only suffered, their ability to […]

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These Are The Benefits Your Employees Really Want

By Liz Greene Though companies have been using benefits to attract and retain talent for decades, selecting and implementing these optional extras isn’t always cut and dry. Many small-business owners aren’t sure which benefits are most valuable to their employees. Consequently, they suffer from decision paralysis, or worse, extend the wrong benefits and lose money in […]

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5 Ways to Attract Millennial Talent to Your Small Business

By Liz Greene Currently, millennials represent more than a quarter of the U.S. workforce, and it won’t be much longer before they’re the largest demographic in the workforce. As boomers retire and leave the workforce, the number of Gen Y employees is expected to grow to over 50 percent by 2020. These statistics paint a […]

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3 Smart Financial Decisions You Should Be Making for your Small Business

By Liz Greene Money; it’s what your business runs on. You need money to keep the lights on, pay your employees, carry inventory — the list goes on. Keeping your coffers full means running your business efficiently and ensuring there’s a steady stream of consumers who want to purchase your product or service. While that […]

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6 Ways to Protect Your PoS System From Cyber Criminals

By Liz Greene Cyber threats, identity theft, and credit card hacks are an unfortunate reality of life in the technological age – and one that all businesses must face. Security breaches have become a common occurrence, affecting businesses both large and small. Point-of-sale (PoS) systems, in particular, have emerged as a repeat target of cyber […]

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Why Even Small Businesses Need a Disaster Recovery Plan

By Liz Greene Disaster is such a nasty word; it implies destruction, loss, and emotional turmoil. Unfortunately, when disaster strikes your business, you’re likely to experience all those things and more. That’s why having a recovery plan is critical – especially since downtime can set small businesses back $8000 every hour. Despite the cost of […]

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Retention: What Do Your Small Business Customers Really Want?

By Liz Greene Acquiring new customers isn’t the easiest of tasks. When a new prospect walks through your door, you only have a 5-20 percent probability of selling to them. However, when an existing customer is the target, the probability of a sale skyrockets to 60-70 percent. You know what else your existing customers are doing […]

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How to Turn Your Smartphone Into Your Finest Small Business Asset

By Liz Greene You carry it with you wherever you go; if it’s not in your hand, it’s in your pocket, your purse, or resting on your bedside table. You use it to find your way around town, catch up on the latest news, watch movies, and play games in your free time. With all this […]

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