I love the advice referred to in the classic KISS acronym – Keep it Simple, Stupid! Simplicity is one of the most appealing attributes of designing a business that provides a product or service to a niche market. The “niche” does a lot of the “defining” for you. If you’ll allow me a quick analogy, […]
By Ray Manley I love lazy people and frankly, I consider myself to be a little on the lazy side. Why? Because lazy people find the easiest way to get something done. When Tom Sawyer hooked people into painting that fence for him, he may have become the first recorded example of a solopreneur in […]
Are you on top of the best long-tailed keywords for promoting your small business? It’s an important topic we often cover here and it’s what we’re going to use as a starting point for a related discussion. Let’s quickly look at what you’re trying to accomplish when you compile a list of what should be […]