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Tag Archives: loyalty

Create a small business focus group for insights, loyalty, and profits

Would you take our online survey? How many times have you seen that question lately? It seems to pop up for me a few times a day and I virtually always click “NO” or simply navigate to another website. It’s unfortunate for the business because it’s not getting valuable information from me. But consider this […]

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Small business leadership: Are you a queen bee or a worker bee?

“Nothing gets done around here unless I do it myself!” Have you ever said that? If you have, it may be telling you a lot about your leadership. While it’s important for small business leaders to lead by example and be willing to get their hands dirty, it’s critical that they understand the position and […]

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Manage Your Client Relationships: 7 Ways to Keep In Touch

The goal of a salesperson is not to sell, according to relationship marketing theory. Instead, the goal is to create a long-lasting relationship with the customer and to instill a sense of loyalty. This means that a good salesperson needs to stay in touch and interact with clients, even after the sale has been made. […]

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10 tips: How to create a core team you can trust

How many times have you heard this line in a movie: “I don’t know if I can trust you…”? The line always comes at a pivotal moment. If there isn’t any trust, then the love affair, caper, or escape won’t happen. It teaches a good lesson: For important plans to be successful, there must be […]

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4 Ways to Build Trust with Customers That Can Transform Your Business

“Make hundreds of dollars a week just by stuffing envelopes.” Remember that tiny ad that used to run regularly in virtually every newspaper’s classified ad section? I suppose a fair number of people answered the ad, otherwise they would have gone extinct quite quickly. However, most of us didn’t take the bait. Why? Because we […]

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Cultivating Customer Loyalty: Making Your Customers Feel Valued

When consumers are asked what’s most important to them about their customer experience, the top answer is feeling valued, an InMoments survey found. One in three consumers surveyed either explicitly cited feeling valued by brands as the most important part of their customer experience or mentioned the importance of specific actions that communicate respect, such […]

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Customers Will Remember Your Business If You Can Remember Their Names

By John Tschohl What’s the sweetest sound that you can hear? According to recent research studying brain activation, the answer is: your name. A person’s name is a precious possession. Remembering a name represents a simple, but powerful customer care skill that people notice and appreciate. Everyone loves hearing their own name! Remembering and recognizing […]

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Retention: What Do Your Small Business Customers Really Want?

By Liz Greene Acquiring new customers isn’t the easiest of tasks. When a new prospect walks through your door, you only have a 5-20 percent probability of selling to them. However, when an existing customer is the target, the probability of a sale skyrockets to 60-70 percent. You know what else your existing customers are doing […]

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Attract & Retain More Employees: 8 Perks of the Job to Offer Your Team

No doubt about it, being the boss is hard. Managing others means you have plenty of responsibility, and you have plenty on your plate. But like any good manager you know how important it is that your employees feel valued. Happy workers typically experience a 12 percent increase in productivity when compared to unhappy workers, […]

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5 Ways to Retain Loyal Employees

By Nicky Tatley When a company has a rapid employee turnover, it generally results in a negative effect on productivity as time is spent training new people, who then may leave before they have a complete understanding of the business. Study after study has demonstrated that a contented workforce is more productive, less likely to take […]

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