Would you take our online survey? How many times have you seen that question lately? It seems to pop up for me a few times a day and I virtually always click “NO” or simply navigate to another website. It’s unfortunate for the business because it’s not getting valuable information from me. But consider this […]
“People don’t know what they want until you show it to them,” famously said Steve Jobs. In some cases, that is certainly true, and when it’s true, the results can be phenomenally profitable, as Jobs proved several times over. However, not every product you offer, or every service you provide can be totally new and […]
Most small business owners appreciate the value of a loyalty program. However, the word “loyalty” often blinds them to other benefits they can enjoy from these strategies. They think that if they can squeeze a few extra sales each year out of a punch card or some similar gimmick, that they’re doing okay. Frankly, they’ve […]
Every startup takes passion. With a nonprofit startup, that passion is usually a vision for creating a better community, helping people in need or providing some other critical service. And just like a commercial startup, nonprofits require a sound business plan. So many of the initial steps are the same when you have your sights […]
You’ve probably heard the old saying, “What you don’t know won’t hurt you.” Well, guess what! It can and it will hurt you when it comes to running your business. It’s important to know as much as you can about your market, your customers, your products and your competition. Now don’t tell me you don’t […]