It’s so simple — yet brilliant. “Any time. On Time. All Time Air Conditioning.” I saw this van in the parking lot of a gas station in West Palm Beach, Florida. The temperature was in the mid-90s with extremely high humidity. Think about what happens when your air conditioning goes out during the height of […]
It’s only October, however, parts of Colorado have already been hit with a major blizzard. Let’s face it, winter is just around the corner. Snow, ice, and blistering cold temperatures often cause us to hibernate in warm, comfortable offices instead of making calls on customers and clients. But there’s no need to wait until the […]
While most small-business owners are aware of the promotional benefits of blogging and social media, reaping the maximum benefit from these platforms involves more than setting up a blog or a Twitter account and hoping for the best. Blogging software and social media make it very easy to share content and to develop a wide […]
Even if you weren’t affected by Snowmaggedon, the major winter storm that dumped more than 20 inches of snow in the Washington DC area, the winter weather may be impacting your business success. Snow, ice, and blistering cold temperatures often cause us to hibernate in warm, comfortable offices instead of making calls on customers and clients. But there’s no need to wait until the spring thaw to connect with your customer base. With a comprehensive marketing communication plan, you can keep your brand and marketing messages in front of your customers no matter what the weather conditions are in your area.