Tag: marketing tools

This Week in Small Business: How to market in a small community, the power of stories, Shark Tank lessons and more

Small may be beautiful, but it’s also challenging, especially when marketing a small business in a small community. But this week’s collection of curated content has some answers for that dilemma. You’ll also find the questions you should be asking as the leader of your small business, great ecommerce tips, and a generous helping of […]

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TWELVE MARKETING TOOLS MOST SMALL BUSINESSES DON’T GET RIGHT [PART 2 OF 2]

Here are more highlights from my conversation with Randye Spina, small business marketing expert and author of the book “Affordable Marketing Solutions: Proven Techniques to Profitably Market Your Small Business” (www.myaffordablemarketing.com): Signage.  RANDYE:  A while ago I saw a very expensive four-color standalone sign for a Mexican restaurant at a bus stop. The sign said […]

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