If you’re like me, you critique other businesses that fall short of their product or service claims. You fume about slow websites, mazes of voicemail, products that aren’t quite what you expected. But what about your own business? What does it look like through the eyes of a customer? Here’s a simple way to analyze […]
Whether your revenue is increasing, decreasing or holding constant, shrinking profit margins have the potential to drive you under. There are two ways that sales can pull down profitability: Your products or services can be priced too low or your cost of sales can be too high. When your price is too low, it holds […]
When was the last time you actually listened to your business voicemail recording? Although most of us consider ourselves interesting, creative individuals, I’ll bet that’s not how your voicemail sounds. Think about it. How many thousands of times have you reached someone’s voicemail only to hear the old sing-song message: “This is Joe and I’m […]