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Tag Archives: micromarketing

For micromarketing examples, look no further than The Village People

When I think of micromarketing examples, the first image that always comes to mind is The Village People. (I don’t get up out of my chair and start doing the movement to YMCA, but that probably wouldn’t be a bad way to get a little exercise while working at my computer.) To command good margins […]

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Micromarketing benefits: Great rewards for a challenging strategy

A guy used to joke that he was working on selling an old bicycle inner tube for a million dollars. People would look at him and say, “You’re crazy! Who’s going spend a million bucks for that?” “I don’t know right now. But I only have to find one buyer.” That exchange captures the essence […]

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