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Tag Archives: Millennials

4 Millennial Misconceptions about Entrepreneurship

By Cliff Ennico ’Tis business plan competition season once again. This time of year I spend lots of time traveling around the country judging business plan competitions at colleges and universities. The participants are either undergraduate or business school students who form “teams” and compete for cash prizes or (sometimes) face time with me and […]

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The power of Retro-New: Happy Days are here again!

Grab your boombox…or your Sony WalkMan! Cassettes are back! Have you heard the news? Many of today’s top recording artists are issuing their new tunes on the venerable cassette tape. Over the last decade, you probably heard how many  music aficionados have been buying up vinyl LPs, but right now the big thing is cassette […]

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How to sell Millennials on a 15th-century Scottish game – and your product or service

In August 2014 I wrote an article titled, Can Millennial Golf Participation Get Out Of the Rough? It looks like I and many other observers were guilty of exaggerating the death of golf, to paraphrase the great Mark Twain. However, the statistics and trend didn’t look good. Participation was down and it was having a […]

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This week in small business: All about funding!

We have some solid advice on small business funding this week and it tends to focus on the dangers of debt – both personal and from a small business loan. Be sure you read them before you sign on the dotted line or pull out your personal credit card. Entrepreneurship, startups, and innovation Going into […]

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How Millennials Are Changing the Shopping Landscape [#infographic]

Sometimes it seems that we spend as much time and energy trying to reveal the spending habits and lifestyle trends of the Millennial generation as Francis Crick, Sydney Brenner, Leslie Barnett and R.J. Watts-Tobin did to discover DNA. It is, however, understandable. This huge cohort will be steering the economy for several decades, and the businesses […]

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5 Ways to Attract Millennial Talent to Your Small Business

By Liz Greene Currently, millennials represent more than a quarter of the U.S. workforce, and it won’t be much longer before they’re the largest demographic in the workforce. As boomers retire and leave the workforce, the number of Gen Y employees is expected to grow to over 50 percent by 2020. These statistics paint a […]

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What generational online habits mean for your small business

Are you a night owl or a morning person? If you’re more active at night, there’s a decent chance you’ll also be more inclined to respond positively to that coupon or special offer you just found when you started to go through your email. That’s one of the conclusions you might make after you check […]

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How to diversify employee benefits for ongoing success

In today’s diverse marketplace, successful small business owners offer products and services that appeal to a wide range of people. You probably know that. But success also requires attracting and retaining loyal employees. Small business owners who offer flexible benefit programs will have a competitive edge in recruiting the strongest candidates for any job. But […]

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Can You Serve the Millennial Generation?

By Cliff Ennico “I am an accountant who has been working with small businesses for over 30 years. I don’t consider myself an ‘old person,’ and am actually quite fluent in today’s digital technology (at least my kids tell me I am). “As my clients retire and pass their businesses on to their own children, […]

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Small business ideas with staying power

If you’ve been pondering small business ideas, you’ve probably asked yourself, “What’s the long-term outlook for that business?” That is, of course, the $64,000-question. In this curated lineup of small business ideas, I’ve approached that question from two angles: Businesses that never go out of style, and Businesses that fit the tastes and habits of […]

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