We are headed full-steam ahead into the hectic holiday season. Holiday spending is expected to reach its highest point since the Great Recession, increasing 10 percent compared with the 2015 holiday season, according to PwC’s 2016 Holiday Outlook.Digital sales are expected to increase 25 percent and many of those purchases will be made on a […]
The experts were busy churning out some great marketing advice last week. If you want to do a better job Tweeting or using direct mail to reach empty nesters, we have something for you. Marketing and sales Why do Tweets go viral? To answer that, you need to understand the psychology behind the Tweets. New […]
A friend was ordering his iPhone 6 when they first became available. Comparing the iPhone 6 to the iPhone 6 Plus, he wondered out loud, “Why would anyone want that big thing?” But as he continued through the online ordering process he soon discovered that a lot of people wanted them. They were already severely […]
Not having a mobile-friendly website is business suicide. Based on a poll from Jan 2014, Pew Research says 83 percent of millennials, 61 percent of the 30-64 age range and 19 percent of Americans 65+ are smartphone owners. Additionally, 34 percent of smartphone owners say they are “mobile only” users and use only mobile devices […]